Overview
Remote
$50 - $55
Contract - Independent
Contract - W2
No Travel Required
Skills
Build Automation
Channel Marketing
Cloud Computing
Data Processing
Marketing
MuleSoft
Workflow
Salesforce.com
Job Details
Roles and Responsibilities:
Key Responsibilities
- Design and implement cross-channel marketing journeys using Journey Builder, Email Studio, and Mobile Studio.
- Integrate Salesforce Data Cloud to build dynamic audience segments and enable real-time personalization.
- Set up and manage connections between Marketing Cloud and Sales Cloud using Marketing Cloud Connect.
- Leverage Data Cloud for identity resolution, customer profile unification, and behavioral segmentation.
- Use AMPscript and SSJS to personalize content and enhance email/SMS campaigns.
- Build automation workflows using Automation Studio for triggered campaigns and data processing.
- Collaborate with Sales Cloud users to sync leads, contacts, and campaign influence metrics.
- Work with stakeholders to gather requirements, design technical solutions, and ensure delivery of high-impact marketing initiatives.
- Provide insights and reporting on campaign performance using Datorama or Marketing Cloud Intelligence.
Required Skills and Experience
- 4 6 years of hands-on experience with Salesforce Marketing Cloud.
- Solid understanding of Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio.
- Proficient in AMPscript, SSJS, and using APIs for integrations.
- Experience with Salesforce Sales Cloud data objects (leads, contacts, opportunities).
- Experience working with Salesforce Data Cloud for customer unification and segmentation (preferred).
- Experience with Marketing Cloud Connect or integration tools like MuleSoft.
- Familiarity with data extensions, contact builder, and subscriber management.
- Strong communication and stakeholder management skills.
- Salesforce certifications in Marketing Cloud Consultant, Marketing Cloud Email Specialist, or Data Cloud Consultant are a plus.
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