Principal Developer - Customer Data, Identity & AdTech Solutions

Overview

On Site
Full Time

Skills

Brand
Value Engineering
Customer Facing
Use Cases
DXP
Data Flow
Software Development Methodology
Specification Gathering
Agile
Mentorship
Regulatory Compliance
Data Governance
Innovation
Scalability
Collaboration
Data Engineering
Analytics
Information Technology
Identity Management
Privacy
System Integration
Programming Languages
Java
Python
.NET
Stacks Blockchain
Amazon Web Services
Cloud Computing
Computer Science
Software Engineering
Artificial Intelligence
Machine Learning (ML)
Customer Engagement
Media
Network
Marketing
Advertising

Job Details

Description

Exciting opportunity to be a part of a brand-new best-in-class AdTech, Customer Data & Identity Technology team.

We are seeking a Principal Developer to help shape the future of our customer data, identity, and media technologies across United Airlines and Kinective Media Network. This is a hands-on, individual contributor role-ideal for a builder who thrives at the intersection of data platforms, identity resolution, privacy, and digital experiences.

As our Principal Developer, you'll design and develop high-scale, distributed platforms that power personalized, data-driven engagement using AWS technologies. You'll roll up your sleeves to code, architect, and integrate solutions that span customer data platforms (CDP), identity graphs, and audience activation-on and off our properties. You'll bring deep expertise in privacy, universal identities, knowledge of DSPs, and programmatic advertising while shaping solutions that meet enterprise and regulatory standards. You've built packaged, reusable software products before-platforms that can be designed once and deployed at scale. You'll apply this mindset to building cloud-native, AWS-powered systems that support both customer-facing and media/marketing activation use cases. You understand modern DXP architectures, AI/ML solutions, and high-throughput data flows-and you know how to turn them into products that deliver business value.

Lead and be hands-on across the full software lifecycle-from shaping requirements and technical specs to driving architecture, design, and Agile delivery-powering high-scale, high-reliability customer data and identity platforms that handle millions of customer interactions seamlessly

Act as technical force multiplier - set direction, define engineering standards, guide architectural strategy, and mentor top talent-while ensuring every line of code drives innovation, scalability, and industry-leading identity solutions. Continuously review and assess legacy processes and systems, identifying opportunities for modernization, process elimination, and efficiency improvements

Ensure compliance with privacy and data governance standards, balancing innovation with trust

Create packaged, reusable components that can scale across multiple teams and products and leverage AWS and cloud-native services to optimize scalability, performance, and resilience

Explore and embed AI/ML models into platforms for smarter identity matching, activation, and customer insights. Proposing and implementing innovative solutions to complex problems

Collaborate with cross-functional teams including product teams, business, IT, and data engineering/analytics to drive alignment and achieve business objective

Qualifications

Minimum Requirements

Bachelor's Degree in Information Technology, Software Engineering, Computer Science or related field

7 - 10+ years working in an Information technology solutions architect role

3 years experience working in customer identity management role

Deep expertise in Customer Data Platforms (CDP), Identity Resolution, Identity Graphs, Digital Identifiers, and Privacy

Strong understanding of audience activation, universal identities

Advanced knowledge of AWS cloud services and relevant technologies for system integration and enhancement.

Proficiency in relevant programming languages and technologies (Java/Python/.NET)

Proficiency in modern software engineering Deep expertise in Customer Data Platforms (CDP), Identity Resolution, Identity Graphs, Digital Identifiers, and Privacy

Strong understanding of audience activation, universal identities

Advanced knowledge of AWS cloud services and relevant technologies for system integration and enhancement.

Proficiency in relevant programming languages and technologies (Java/Python/.NET)

Proficiency in modern software engineering practices, architecture patterns, and integrations

Hands-on coding expertise across relevant languages, frameworks, and cloud stacks

Understanding of digital experience platforms and experiencing in integrating data-driven personalization

Experience designing and scaling solutions on AWS cloud-native products

Must be legally authorized to work in the U.S. without sponsorship; reliable, punctual attendance required

Preferred

Master's degree in Computer Science or Software Engineering preferred

Experience in Airline industry and/or AdTech/MarTech

Familiarity with AI/ML-driven applications and how they transform customer engagement

Knowledge of media network, marketing campaigns, DSPs, programmatic advertising, and audience activation
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