Overview
Hybrid
Depends on Experience
Accepts corp to corp applications
Contract - Independent
Contract - W2
10% Travel
Unable to Provide Sponsorship
Skills
Adobe
Adobe Analytics
Adobe Target
Analytics
HTML
JavaScript
Testing
Data Collection
Job Details
Job Title: Senior Adobe Analytics Consultant Location: Tennessee City, TN (Hybrid)
Duration: Long term
Position:
We re looking for a Senior Digital Analytics Consultant with deep expertise in Adobe Experience Cloud, particularly Adobe Analytics, Adobe Target, and Adobe Launch. In this senior role, you ll serve as the strategic and technical lead for digital data collection, experimentation, and optimization initiatives across web and mobile platforms.
Key Responsibilities:
- Lead the strategy, implementation, and optimization of Adobe Analytics, Adobe Target, and Adobe Launch across enterprise-level websites and applications.
- Architect and maintain scalable tagging solutions using Adobe Launch and custom data layers.
- Define and implement testing and personalization strategies using Adobe Target (A/B, MVT, Auto-Target, Recommendations).
- Translate complex business requirements into actionable analytics specifications.
- Design and deliver advanced segmentation, funnels, attribution models, and cross-channel analysis.
- Collaborate with developers, marketers, and UX teams to ensure data accuracy and tracking completeness.
- Own analytics documentation, tagging guides, and governance policies.
- Stay up-to-date with best practices across Adobe Experience Cloud and advise on new capabilities and features.
- Mentor junior analysts and support cross-functional training on Adobe tools.
Required Qualifications:
- 7+ years of hands-on experience with Adobe Analytics (SiteCatalyst/Workspace).
- 3+ years of experience with Adobe Launch (Dynamic Tag Manager).
- 3+ years of Adobe Target experience including use of advanced personalization and test strategies.
- Proven ability to architect and implement end-to-end analytics frameworks.
- Proficiency in JavaScript, HTML/CSS, and tagging/debugging tools (e.g., Charles Proxy, Adobe Debugger, ObservePoint).
- Deep understanding of data layers, event-based tracking, and customer journey analytics.
- Strong stakeholder communication and presentation skills.
Preferred Qualifications:
- Adobe Certified Expert (ACE) certification in Adobe Analytics, Target, or Launch.
- Experience integrating Adobe Analytics with other tools (e.g., CDPs, CRMs, BI platforms).
- Familiarity with privacy compliance (GDPR, CCPA) in analytics implementations.
- Background in CRO, marketing technology, or data architecture is a plus.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.