Overview
On Site
USD 45.00 - 50.00 per hour
Contract - W2
Contract - Independent
Skills
Analytics
Collaboration
KPI
Data Warehouse
Marketing Automation
Management
A/B Testing
Workflow
Analytical Skill
Data Management
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Recruiting
Artificial Intelligence
Insurance
.NET
Privacy
Job Details
Description
We are seeking an Audience Segmentation & Marketing Data Specialist to join our client's marketing team. This Specialist will play a key role in optimizing campaign performance and supporting data-driven marketing initiatives.
Key Responsibilities:
Requirements
Minimum 3-6 years of Audience Segmentation experience.
This position is ideal for candidates with a strong analytical mindset, proficiency in data management platforms, and experience collaborating across marketing and data-focused teams.
If you are passionate about driving targeted marketing through strategic use of data, apply to join our client's dynamic team today!
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.
We are seeking an Audience Segmentation & Marketing Data Specialist to join our client's marketing team. This Specialist will play a key role in optimizing campaign performance and supporting data-driven marketing initiatives.
Key Responsibilities:
- Develop and manage audience segmentation strategies using behavioral, demographic, and firmographic data
- Partner closely with analytics and data teams to define audience criteria and build actionable segments
- Collaborate with business stakeholders to ensure alignment between audience management and campaign goals/KPIs
- Generate ad hoc reports from the Enterprise Data Warehouse to support marketing efforts
- Work with project leads, data analysts, and end-users to automate audience-related tasks
- Maintain data loads within our marketing automation platform and troubleshoot related issues with internal and external teams
- Ensure audience management practices are compliant with data privacy regulations such as GDPR and CCPA
- Support A/B testing and audience experimentation to continuously refine targeting strategies
- Document audience definitions, workflows, and best practices to ensure cross-functional visibility
Requirements
Minimum 3-6 years of Audience Segmentation experience.
This position is ideal for candidates with a strong analytical mindset, proficiency in data management platforms, and experience collaborating across marketing and data-focused teams.
If you are passionate about driving targeted marketing through strategic use of data, apply to join our client's dynamic team today!
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.