Adobe CJA/AEP Architect

Adobe CJA/AEP Architect

Remote (Need Candidates from EST and CST Only)

Client: - Humana

USC/ EAD

Need LinkedIn

Key Responsibilities:

Enhance Customer Journey Analytics Experience:

Utilize Adobe Customer Journey Analytics (CJA) to map and analyze end-to-end customer journeys across multiple touchpoints.
Develop actionable insights and recommendations to improve customer engagement and conversion rates.
Implement advanced segmentation and personalization strategies to deliver tailored customer experiences.
Monitor and report on key performance indicators (KPIs) to track the effectiveness of customer journey initiatives.
Stay updated with the latest trends and advancements in customer journey analytics to continuously improve our capabilities.
Create Global Standard Schemas:

Design and implement a global standard schema that is brand, region, and platform-agnostic to ensure uniform data collection and usage.
Collaborate with stakeholders to understand data requirements and ensure the schema meets business needs.
Create and Maintain Data Views for Customer Journey Analytics (CJA):

Develop and manage data views within AEP to support comprehensive customer journey analytics.
Perform analysis and comparison testing to validate data accuracy and insights.
Continuously optimize data views to enhance reporting and analytical capabilities.
Transition from Adobe Analytics to AEP-Based Implementations:

Work closely with cross-functional teams to facilitate the migration from Adobe Analytics to AEP-based solutions.
Provide guidance and support during the transition process, ensuring minimal disruption and maximum efficiency.
Advanced Analytics and Personalization:

Demonstrate advanced understanding of analytics and its application to personalization in marketing.
Leverage various data models and comprehend the technical workings and requirements of a robust enterprise data architecture.
Qualifications:

Bachelor Degree with Adobe Customer Journey Analytics Certification
4+ years Adobe Analytics Architect, 2+ years on CJA, & 1+ years with AEP experience
AA to CJA migration experience highly desired
Proven experience with Adobe Experience Platform (AEP) and Adobe Customer Journey Analytics.
Strong understanding of data schema design and data management principles.
Proficiency in customer journey analytics and data visualization tools.
Excellent analytical and problem-solving skills.
Ability to work independently and manage multiple tasks simultaneously.
Strong communication and collaboration skills.