Looking for Salesforce Marketing Cloud Specialist || Irving, TX (Onsite) || Fulltime

Overview

On Site
$120,000 - $140,000
Full Time
Able to Provide Sponsorship

Skills

SFMC
Salesforce Marketing

Job Details

Hi,

Hope you are doing well.

We do have a position for Salesforce Marketing Cloud Specialist with our Client. Please find the details below and if interested please send me your updated word format resume.

Title: Salesforce Marketing Cloud Specialist

Location: Irving, TX

Experience: 8-12 Years

Duration: Fulltime

Must Have Technical/Functional Skills:

Salesforce Marketing Cloud

Salesforce Marketing Cloud Specialist to support initiatives by designing, implementing, and optimizing multi-channel marketing campaigns. This role will serve as a bridge between marketing operations and data analytics teams, ensuring marketing data is structured, captured, and leveraged effectively for insights and decision-making.

Responsibilities:

  • Design and implement customer journeys using SFMC Journey Builder, Email Studio, and Automation Studio.
  • Manage and optimize data flows between Salesforce Marketing Cloud and external data systems (e.g., Salesforce CRM, Data Warehouses, CDPs).
  • Collaborate with data analytics teams to define tracking requirements, campaign KPIs, and customer segmentation strategies.
  • Create SQL queries in SFMC to extract, transform, and load marketing data for reporting and analytics purposes.
  • Develop and maintain Data Extensions, subscriber lists, and segmentation logic.
  • Support A/B testing, campaign reporting, and data attribution models.
  • Ensure marketing data is compliant with privacy regulations (e.g., GDPR, CCPA).
  • Provide insights into campaign performance and work with analytics teams to identify trends and improvement opportunities.

Required Skills & Qualifications

  • 7+ years of experience working with Salesforce Marketing Cloud.
  • Strong understanding of email marketing, customer journeys, and digital campaign management.
  • Proficient in SQL, preferably within SFMC s Query Studio or Automation Studio.
  • Experience integrating SFMC with Salesforce CRM, Google Analytics, or BI tools like Tableau or Power BI.
  • Familiarity with AMP script and/or SSJS scripting for dynamic content creation.
  • Experience working on data analytics or data-driven marketing projects.
  • Strong analytical thinking and ability to interpret campaign metrics.

Preferred Qualifications

  • Salesforce Marketing Cloud certifications (e.g., Email Specialist, Administrator, Consultant).
  • Background in customer analytics, marketing operations, or digital analytics.
  • Experience with data privacy frameworks and marketing compliance.

Bhakti Chaudhari

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