Overview
Skills
Job Details
Hi,
Hope you are doing well.
We do have a position for Salesforce Marketing Cloud Specialist with our Client. Please find the details below and if interested please send me your updated word format resume.
Title: Salesforce Marketing Cloud Specialist
Location: Irving, TX
Experience: 8-12 Years
Duration: Fulltime
Must Have Technical/Functional Skills:
Salesforce Marketing Cloud
Salesforce Marketing Cloud Specialist to support initiatives by designing, implementing, and optimizing multi-channel marketing campaigns. This role will serve as a bridge between marketing operations and data analytics teams, ensuring marketing data is structured, captured, and leveraged effectively for insights and decision-making.
Responsibilities:
- Design and implement customer journeys using SFMC Journey Builder, Email Studio, and Automation Studio.
- Manage and optimize data flows between Salesforce Marketing Cloud and external data systems (e.g., Salesforce CRM, Data Warehouses, CDPs).
- Collaborate with data analytics teams to define tracking requirements, campaign KPIs, and customer segmentation strategies.
- Create SQL queries in SFMC to extract, transform, and load marketing data for reporting and analytics purposes.
- Develop and maintain Data Extensions, subscriber lists, and segmentation logic.
- Support A/B testing, campaign reporting, and data attribution models.
- Ensure marketing data is compliant with privacy regulations (e.g., GDPR, CCPA).
- Provide insights into campaign performance and work with analytics teams to identify trends and improvement opportunities.
Required Skills & Qualifications
- 7+ years of experience working with Salesforce Marketing Cloud.
- Strong understanding of email marketing, customer journeys, and digital campaign management.
- Proficient in SQL, preferably within SFMC s Query Studio or Automation Studio.
- Experience integrating SFMC with Salesforce CRM, Google Analytics, or BI tools like Tableau or Power BI.
- Familiarity with AMP script and/or SSJS scripting for dynamic content creation.
- Experience working on data analytics or data-driven marketing projects.
- Strong analytical thinking and ability to interpret campaign metrics.
Preferred Qualifications
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Administrator, Consultant).
- Background in customer analytics, marketing operations, or digital analytics.
- Experience with data privacy frameworks and marketing compliance.
Bhakti Chaudhari