Overview
Skills
Job Details
Title: Trade Marketing Specialist (Digital Marketing/B2B/Project Management) - Hybrid
Mandatory skills:
marketing, trade marketing, project management,
Excel, PowerPoint, Word,
digital marketing tools, digital marketing platforms, asset management, digital retail tools,
B2B, wholesale channel marketing,
sales enablement, training materials, data analysis, KPI tracking,
marketing principles, marketing tools, digital projects, digital tools,
Transversal Trade Marketing plans, consumer journey, leveraging digital tools, transversal digital projects,
SmartShopper, Digital Windows, Lens Simulator marketing, tracking, Asset Distribution Tool,
tailored marketing, insights, communications plans, trade marketing budget, administrative support, logistic support
Description:
GENERAL FUNCTION:
The Associate Trade Marketing Manager reports into the Sr Director Trade Marketing and is responsible for the execution of Transversal Trade Marketing plans across all channels of trade (IND, KA, DS) in order to improve the consumer journey, leveraging digital tools. Besides working closely with the manager, the role is responsible to collaborate with Sales, Brand Marketing, global teams and Trade Marketing peers to ensure flawless execution of trade marketing and brand initiatives.
MAJOR DUTIES AND RESPONSIBILITIES:
Lead and track transversal digital projects such as SmartShopper, Digital Windows, Lens Simulator marketing and tracking, and the Asset Distribution Tool. Set KPIs for usage and impact of digital tools. Regularly analyze performance data to identify areas for improvement and proactively lead optimization initiatives across sales channels.
Support the adoption and conversion of these tools through tailored marketing, insights, and communications plans.
Develop Marketing support, insights and communication plan to maximize the usage and conversion of the tools in collaboration with global and local leaders.
Champion Customer-Centric Innovation: Collect feedback from sales teams and customers to evolve digital tools based on real-world needs. Act as the voice of the customer in tool development and rollout.
Support Sr Director Marketing and Project Manager in overseeing and managing trade marketing budget for all digital tools activities.
Supports the communication and training with Sales and Marketing. Develop training modules, quick-start guides, and best practice playbooks for sales teams to ensure consistent and effective tool usage.
Provide administrative and logistic support for Sales Consultants and Sales Managers regarding digital platforms.
Ensure digital tools are seamlessly integrated across the customer journey from merchandising to consultation to post-sale follow-up to drive a unified experience.
Specific Skills Needed:
Top 3 5 Mandatory and/or Minimum Requirements:
3+ years of experience in marketing, trade marketing, or project management
Strong project management skills with high attention to detail
Proficiency in Excel, PowerPoint, and Word
Excellent communication and interpersonal skills
Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
Top 3 5 Desirable Attributes/Qualifications:
Experience with digital marketing tools or platforms (e.g., asset management, digital retail tools)
Background in B2B or wholesale channel marketing
Experience supporting sales enablement or training materials
Familiarity with data analysis and KPI tracking
Ability to collect and incorporate customer feedback into marketing solutions
Required Levels/Years of Experience & Education:
Bachelor s degree
Minimum 3 years of experience in marketing, trade marketing, or project management
Knowledge and Skills:
3 plus years of experience (marketing or project management preferred)
Knowledge of marketing principles and practices
Strong interpersonal and communication skills (both verbal and written)
High level of computer literacy: Excel, Word and PowerPoint
Strong project management skills and high level of accuracy
Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
Please note if there is any flexibility:
There is some flexibility on industry background, but experience with marketing tools or digital projects is strongly preferred.
Will consider candidates with 2+ years if they demonstrate strong project management skills and cross-functional collaboration.
Notes:
Hybrid 2x a week
Work Hours: 9-5 EST, 40/week
Temp to perm.
VIVA USA is an equal opportunity employer and is committed to maintaining a professional working environment that is free from discrimination and unlawful harassment. The Management, contractors, and staff of VIVA USA shall respect others without regard to race, sex, religion, age, color, creed, national or ethnic origin, physical, mental or sensory disability, marital status, sexual orientation, or status as a Vietnam-era, recently separated veteran, Active war time or campaign badge veteran, Armed forces service medal veteran, or disabled veteran. Please contact us at for any complaints, comments and suggestions.
Contact Details :
VIVA USA INC.
3601 Algonquin Road, Suite 425
Rolling Meadows, IL 60008