Marketing Analyst- Ad Operations Tracking

Russell Tobin and Associates is seeking a Marketing Analyst for our global transportation technology client working onsite in San Francisco, CA.


Job Title: Marketing Analyst- Ad Operations Tracking
Pay: $52.00/hr. to $57.00/hr. (Based on experience)
Schedule: Monday-Friday, Days
Location: San Francisco, CA 94103
Contract Duration: 1-year contract, possible extension

Job Summary:
This role will be the cornerstone of the AdOps Tracking team, focusing on building URLs to create seamless user landing pages across web and app. This role will put to use your technical skills working with app and web tracking technologies, with a strong ability to understand the business impact of connecting data together.

Responsibilities:

• Support Client AdOps as the marketing tech specialist with expertise in Deeplinking, Universal Links, App Links, and MMP tracking. Be the trusted advisor to the marketing team, guiding them on proper tracking methods and best practices.
• Support troubleshooting efforts, showing analytical and problem-solving abilities to finding the root cause of issues.
• Understand MMP postback mechanism and can configure the postback flow from start to end.
• Connect multiple data sources to transform tracking technologies into actionable campaign insights.
• Support the development of automation solutions to streamline processes such as link testing, validation, maintenance, and ad partner configuration leveraging both first- and third-party tools and technologies.
• Interface with technical and non technical stakeholders to guide on requirements and solutions in data sharing space.
• Interface with vendor partners to ensure Client s goals are met.

Minimum Qualifications:

• 2-3 years of work experience in mobile marketing ad tech.
• Hands-on, practical experience with app tracking in a marketing context, with strong emphasis on mobile deeplinking technologies is a must.
• Experience with MMPs such as AppsFlyer, Singular, Adjust, Branch, etc.
• Foundational understanding of privacy regulations related to app tracking.
• Excellent solution-driven mindset with can-do attitude. Able to approach the problem from multiple angles to find the most optimal solution.
• Excellent organizational skills and attention to detail.
• Excellent quantitative skills and comfort with data exploration tools such as Excel, and SQL.

Preferred Qualifications:

• Experience with programmatic, affiliate, and email campaigns is a plus.
• Understanding web tracking is a plus.
• Excellent communication skills, especially in translating technical concepts for marketers and non-technical stakeholders and vice versa.
• BS in Engineering, Computer Science, Math, Economics, Statistics, Advertising, Marketing or other disciplines with demonstrated technical exposure.
• Experience in customer support, service desk, or project management is a plus.

Please note that only candidates currently residing within a reasonable commuting distance to San Francisco will be considered for this position. Relocation assistance is not available, and remote or hybrid work options are not offered at this time.


Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization.


Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

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