IRIS SME (Data Segmentation with Marketing/Campaign Automation) at Redmond, WA on our W2, C2C dont apply

Overview

Hybrid
Depends on Experience
Full Time
Able to Provide Sponsorship

Skills

E-mail marketing
Lead data management
Database management
IRIS
COSMOS
SCOPE Script
DCI
Custom list pulls
Data segmentation
Personalization techniques
Feature onboarding
Use case development
Technical requirement gathering
Solutioning with technical and business teams
Marketing automation platforms (e.g.
Adobe)
End-to-end data pipeline workflows
Gap analysis in technical frameworks
Email creation optimization
Campaign setup optimization
Workflow optimization
Automated campaign management
Tool migration support
User onboarding
Backend
Marketing Automation
Campaign automation
Business Requirements Document
BRD
User Acceptance Testing
UAT
Proof of Concept
POC
gap
use case
email
data
pipeline
onboarding
SCOPE

Job Details

Detailed description/responsibilities:

Strong understanding of e-mail marketing, lead data & database management and related backend tools/technologies.

Expertise on email marketing data management like IRIS, COSMOS, SCOPE Script, DCI

Assist production team in complex campaign execution requests custom list pulls, data segmentation, personalization etc.

Onboard new features, programs, initiatives, conduct POCs, UATs, & collaborate with business and engineering teams to develop use cases.

Technical requirement gathering, analysis & creation of BRD documents.

Collaborate & liaison with technical & business teams to solution requirements.

Experience on marketing automation platforms like Adobe etc.

Deep understanding of end-to-end data flow pipeline workflows.

Identify gaps & improvement areas in existing framework & technical implementations.

Identify areas of optimization in email creation, campaign setup & workflows.

Working collaboratively with different functions to ensure effectiveness of automated campaigns.

Coordinate teams migrating to new tools and process and help onboard new users.

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