Marketing Manager

Note: **Candidate must be on-site in Woonsocket Tues-Thur.**

Duties

• Support day-to-day management of advertising and marketing communications programs on behalf of our Marketing Strategy partners.
• Campaigns will include select holidays/seasons at CVS (Valentine's Day, Easter, Summer, Halloween, and Holiday).
• Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs.
• Campaigns will encompass paid and owned assets including display, SMS, email, digital, direct mail, and social.
• Build strong relationships throughout Marketing Strategy and internal ad agency, establishing yourself as key resource and partner regarding brief development and project management.
• Set priorities, stay on top of all deadlines and creative reviews/brief due dates, and assume a leadership role for assigned projects. This includes development of Go-to-Market plans and seasonal re-caps comprehensive of all marketing launches.
• Oversee management of master product list and act as liaison with cross-functional partners to ensure detailed information is populated in timely manner
• Support and assist with various elements of operations across the traditional, digital, and/or social spaces.
• Serve as an expert of the business, knowing the seasonal merchandise, the target audience and competitive landscape, in order to support the team and contribute to strategy development.
• Demonstrate behaviors consistent with CVS Health Heart at Work Behaviors: Put people first; Join forces; Inspire trust; Rise to the challenge; Create simplicity.

Experience

• 5+ years of marketing work-related experience; retail marketing B2C preferred
• 2+ years of knowledge and expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting)
• Integrated experience across paid and owned channels
• Understanding of social media platforms, digital environments and experience with production and content development
• Ability to multi-task and manage time effectively, prioritize, communicate effectively across integrated teams and problem-solve in a dynamic environment
• Passion for the customer, innovative mindset, able to provide recommendations based on insights
• Proactive, detail-oriented, thorough, collaborative team player
• Excellent written, verbal and presentation communication skills
• Detail oriented, while able to see the big picture at the same time
• Advanced proficiency with Microsoft Office

Education

• BA/BS degree