Senior Product Marketing Manager

This role is responsible for influencing brand and product strategies, positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. If you are a strategic, consumer-focused marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.

Responsibilities
-Create and deliver internal enablement resources that empower internal teams to deliver brand strategy and narrative in-market, driving product understanding and engagement for consumers
-Drive close partnership and alignment with PMMs and cross-functional teams to ensure outbound marketing assets and communications ladder up to Horizon s brand strategy and accurately represent brand architecture principles
-Lead and collaborate with cross-functional teams, spanning brand, marketing, product, marketing insights, UXR, data science, etc., to develop and execute brand strategy initiatives that are rooted in consumer insights/data and drive brand health and business results
-Partner with internal and external creative and marketing teams to develop brand guidance on how to express the Horizon brand in external marketing campaigns, communications, assets
-Build strong collaborative alliances with internal stakeholders to gain strategic buy-in on brand strategy and marketing artifacts and drive flawless, unified execution across teams
-Demonstrate understanding of the Virtual Reality and software ecosystem represent the market within the organization

Minimum Qualifications
BA or BS degree
-10-15+ years of full-time experience in with product marketing, brand marketing, consumer products and/or brand management, with brands and at companies with global scale
-Experience building mass-market consumer-centric brands
-Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
-Experience leading consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products
-Experience working with Brand, Communications, Policy and Legal teams at all levels of management
-Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams
-Project management experience in fast-moving environments, working with different functions, showing strong judgment on assessing and solving problems
-Experience in presenting to higher-level leadership and cross-functional forums
-A passion for Meta s portfolio of products and its mission to build the future of human connection and the technology that makes it possible

Preferred Qualifications
-Understanding of consumer mobile app and technology landscape both in the U.S. and internationally
-Gaming or consumer technology industry experience
-Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
-Global marketing experience and deep knowledge of diverse cultural, social and business landscapes
-Experience launching innovative, first-to-market products or services, emerging technologies or new product categories
-Experience copywriting and working with creative teams