Mobile App Analytics Lead

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA's ENERGY STAR Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People| Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Specific responsibilities include:

• Lead end to end Mobile App Analytics, Reporting & UX for ecommerce business
• Web Analytics: Customer Journey, Page Analytics, Pathing, Search Analytics etc.
• Proficient in Communication & Presentation skills, Data Analysis, Setup A/B testing practices/ Pre-post analysis, Web Analytics tool like: Omniture, Firebase, DXT, Appsflyer etc.
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX and web performance & insights
• Collaborate with Business function, Category, Product, Merch & UX teams to create and deliver analytics Reporting and Insights
• Build and manage best-in-class Web Reporting
• Utilize SQL to perform data analysis to extract valuable insights from large data sets like Click stream, transactional data
• Create and maintain internal mapping tables like product hierarchy, Dates and Adobe classifications
• Strong problem solving skills, excellent communication skills, both technical and non-technical to convey complex insights to diverse stakeholders
• Demonstrate strong technical expertise in Tableau/SQL/BigQuery and well verse with Adobe analytics
• Drive data thought leadership and create end to end Web Reporting standards
• Proactively Identify gaps and provide tagging requirements (Build governance in maintaining eVars, Props & Custom events)
• Implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance our capabilities
• Responsible to provide weekly business performance review and insights by coordinating with product

Background & Competencies Required:

• Bachelor's Degree with 6+ years of experience or Master's Degree with 4+ years of experience
• Degree in Computer Science, Engineering, Analytics, Data Science or a related field
• 6+ years of related experience in one or more of the functional areas: Business analytics, Mobile and Web analytics roles
• 4+ years of eCommerce, retail or consumer electronics industry or management consulting
• Strong quantitative and analytical capabilities with high proficiency in data analysis using excel, tableau preferred
• Prior experience leading small teams with the ability to engage and develop talent
• Exceptional communication skills with ability to collaborate and build effective partnerships at all levels of the organization
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach
• Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses

Skills and Qualifications

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The salary range for this role, for candidates based in California, is expected to be between $178,000 and $205,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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