Overview
Skills
Job Details
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Mandatory Skills:
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Product Analytics: KPIs, funnel analysis, churn, adoption metrics.
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Experimentation & A/B Testing.
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Customer Journey Mapping & Persona Analysis.
Job Description:
We are seeking a highly skilled Business Analyst with expertise in product analytics and experimentation to support data-driven decision-making. The role requires strong analytical, organizational, and project management skills, along with experience in JIRA setup and support. The ideal candidate will partner with cross-functional teams to deliver insights, improve customer journeys, and support agile delivery.
Key Responsibilities:
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Analyze and define product KPIs (funnel conversion, churn, adoption, retention).
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Conduct A/B testing and experimentation to validate product changes and measure impact.
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Create and maintain metrics dashboards and reports for stakeholders.
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Perform customer journey mapping and persona analysis to uncover insights that improve adoption and retention.
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Set up and provide basic JIRA support for product/project teams.
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Act as an Agility Lead, promoting agile practices and supporting delivery processes.
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Contribute to basic project management tasks such as tracking, prioritization, and reporting.
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Collaborate with stakeholders to communicate insights effectively and influence decisions.
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Apply strong problem-solving and organizational skills to improve efficiency and delivery outcomes.
Required Qualifications:
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5+ years of experience as a Business Analyst with exposure to product-focused analytics.
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Strong experience in metrics reporting, dashboards, and data storytelling.
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Hands-on knowledge of A/B testing frameworks and analytics tools.
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Experience with JIRA setup, workflows, and administration.
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Familiarity with Agile methodologies and ability to work as an Agility Lead.
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Excellent verbal and written communication skills.
Good to Have:
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Proficiency in SQL, Python, or BI tools (Tableau, Power BI, Looker).
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Knowledge of UX research or customer feedback tools.
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Certification in Agile/Scrum or Product Analytics.