Marketing Analyst Lending Products

Role: Marketing Analyst Lending Products

Location: Boston, MA 02109 - onsite 2 days a week

Experience: 8+

Visa: H1b, -EAD, L2 & TN

Job Description:

The Marketing Analyst Lending Products plays a key role in driving growth and profitability across lending product portfolios.

This role supports campaign planning, measurement, and optimization across the entire marketing funnel - from brand-building to acquisition and customer engagement and retention.

The analyst will synthesize data across brand and performance media, partnerships, and lifecycle marketing programs (e.g. email, push) to help optimize marketing investments and improve outcomes throughout the customer relationship journey.

Key Responsibilities:

Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth.

Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns.

Maintain a structured test-and-learn roadmap and deliver analysis that supports continuous performance improvement.

Oversee marketing campaign execution across various channel

Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels.

Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization.

Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement

Partner with cross-functional teams to ensure analytics insights align with broader business objectives.

Clearly communicate findings, trends, and recommendations to leadership and key stakeholders.

Duration:

6-month contract to hire position

If candidate performs well on contract, the manager would ultimately like to bring them on as an FTE with Santander afterwards

Must-Have Requirements:

3 years of experience

Analytical background: must know basic statistics, A/B test design, marketing effectiveness measurement

SAS, SQL, Python skills

Understanding of marketing campaign execution or have hands-on experience. For example, implementing targeting criteria, leads generation, waterfall suppression

Able to build marketing test design end-to-end

Nice-to-Haves:

Knowledge to google analytics

Adobe experience

Have past lending product domain knowledge

Have understanding in credit risk

Have used or familiar with bureau data