Digital Content Specialist

Our West Michigan Client has a Part Time Contract opportunity for a Digital Content Specialist to coordinate, manage, and update all digital content (including images, copy, PDFs, videos, etc.) for local, regional or global websites on a variety of content delivery platforms.. This can be onsite or remote. Ideal candidates will have experience with CMS, HTML and CSS.

• Partner with program leads, technical staff, and vendors to execute current initiatives; collaborates with IT on overall direction, priorities, accuracy of content, recommendations for enhancements; identifies challenges and solutions.
• Serves as the department expert on content management software, functioning as the liaison between IT and Sales and Marketing teams.
• Ensures all content meets established standards and works with web developers to assess technical challenges.
• Reviews, monitors, and verifies site content. Partners with Quality Assurance teams to assess readiness of launches. Corrects content identified through approved issue tracking systems.
• Manages content delivery dates in accordance with published calendars.
• Assists in design and development of web templates, cartridges and pages utilizing current content management systems.
• Creates HTML email content and loads to the Email Management System.
• Utilizes content request system to retrieve job requests from stakeholders, Project Managers, or outside agencies. Evaluates job requests and independently prioritize workload based on overall launch schedules.

• Experience level: Experienced
• Minimum 2 years of experience
• Education: Bachelors (required)

• 3+ years of experience in Digital marketing and hands-on SEO experience in global or multi-market environments
• Proficiency with SEO tools such as Ahrefs, Google Search Console, and Lumar (or equivalent)
• Strong analytical skills with the ability to interpret performance data and translate insights into action
• Excellent writing, editing, and grammar skills; able to craft and revise content that is clear, compelling, and optimized for search
• Demonstrated experience creating or reviewing content for SEO, including metadata, headers, and on-page copy
• Familiarity with CMS platforms and technical SEO principles (indexing, crawling, Core Web Vitals)
• Strong knowledge of AI applications in SEO workflows (e.g., prompt engineering, content analysis, keyword generation, summarization)
• Experience collaborating with cross-functional teams in marketing, content, and technology
• Ability to work independently and manage multiple priorities in a fast-paced environment

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.


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