Adobe Target Lead (Only w2)

Key Responsibilities

• Execution & Hands-On Delivery
• Build, launch, and manage A/B and multivariate tests, ensuring statistical rigor and actionable insights.
• Create, refine, and activate advanced audience segments based on customer behavior, profiles, and predictive models.
• Configure and deploy personalized experiences across web, mobile, and other digital touchpoints.
• Troubleshoot and optimize campaign performance through hands-on use of Adobe Target.

• Measurement & Optimization
• Establish success metrics for personalization and testing initiatives, and continuously refine based on outcomes.
• Translate test results into actionable recommendations that inform business decisions and future campaigns.
• Share insights and best practices with cross-functional teams to embed a culture of test-and-learn across the organization.

• Leadership & Enablement
• Mentor junior team members and evangelize personalization practices within the organization.
• Collaborate with external partners and agencies to maximize the impact of Target initiatives.
• Contribute to governance frameworks that ensure consistency, scalability, and compliance.

Qualifications

• 5+ years of hands-on experience with Adobe Target in an enterprise environment.
• Proven track record in segmentation, multivariate testing, and personalization at scale.
• Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, AEM).
• Ability to design and execute advanced testing methodologies (multivariate, holdout groups, personalization algorithms).
• Solid grasp of front-end technologies (HTML, CSS, JavaScript) to support hands-on execution.
• Analytical mindset with experience using statistical methods to evaluate test results.
• Excellent communication skills, able to translate complex concepts into actionable insights for both technical and business audiences.
• Experience in retail, beauty, or consumer goods highly preferred.