Marketing Operations Manager

Description

About the Role:

We are seeking a Marketing Operations Manager to oversee and optimize our video asset workflow, with a strong focus on operational execution, video approvals, legal compliance, and the implementation of a Digital Asset Management (DAM) system.

In this role, you will serve as the bridge between creative production, legal, and executive teams, ensuring that all video content is managed with precision throughout its lifecycle. You will also play a critical part in the rollout of our DAM system, helping to define the taxonomy, processes, and user experience that support long-term scalability and compliance.

MKey Responsibilities:

• Own and manage the weekly prioritization and forecasting of video approvals.
• Coordinate and align video review schedules with executive calendars.
• Lead 90-day re-review cycles for all video assets.
• Manage prompt and thorough executive review approvals and follow-ups via email.
• Maintain and track documentation associated with asset approvals.
• Oversee Airtable-based video library to manage asset statuses, expirations, and approvals.
• Facilitate legal reviews and ensure compliance for video content.
• Serve as the primary contact for managing approved video assets, including uploading, delivery, and quality control.
• Enrich each asset with detailed metadata such as job numbers, tags, usage rights, and supporting notes.
• Ensure proper file naming conventions and categorizations for all downloaded assets.
• Build and maintain a full understanding of the end-to-end asset lifecycle.
• Help define user roles, access levels, metadata standards, and digital asset structures for the DAM system.
• Partner with technical teams to transition from manual workflows to automated DAM processes.
• Ensure a smooth change management experience between old and new systems.

Requirements

aQualifications:

• Proven attention to detail and ability to manage complex workflows.
• Experience working within video production environments.
• Ability to interpret creative deliverables and align with metadata structures and asset taxonomies.
• Effective communicator who can work collaboratively with Production and Marketing Project Managers (MPMs).
• Solid understanding of cross-functional production and holistic asset management.
• Strong critical thinking and problem-solving skills.

Bonus:

• Experience implementing or managing Digital Asset Management systems.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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