Overview
On Site
Full Time
Skills
Digital Marketing
Project Management
Organizational Skills
Attention To Detail
Conflict Resolution
Problem Solving
Stakeholder Management
Communication
Microsoft Office
Microsoft Outlook
Microsoft Excel
Microsoft PowerPoint
Content Management Systems
Adobe Analytics
Quantum Mechanics
Quality Management
Multivariate Testing
Usability Testing
Business Analysis
Product Support
Advertising
Electronic Commerce
Strategic Planning
FOCUS
Fluency
Digital Strategy
Mobile Applications
Analytics
Benchmarking
Testing
Usability
Scrum
SEO
Management
Quality Assurance
Auditing
Resource Management
Partnership
Marketing Communications
Clarity
Communication Planning
Continuous Improvement
Workflow
Organizational Leadership
Marketing
Strategy Development
Incident Management
WINS
Supervision
IT Service Management
Innovation
Collaboration
Recruiting
Insurance
Finance
Professional Development
Training
Leadership
CompTIA
Customer Service
Career Counseling
Apex
Oracle Application Express
Job Details
Job#: 3012797
Job Description:
Qualifications:
EXPERIENCE:
Required:
3+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms.
Strong project management, prioritization, and organizational skills with high attention to detail-especially in fast-paced, deadline-driven environments.
Excellent problem-solving and stakeholder management skills; able to anticipate risks, identify solutions, and drive execution independently.
Exceptional written and verbal communication skills; able to explain technical concepts to marketing partners and present insights or recommendations clearly.
Demonstrated ability to manage multiple workstreams simultaneously and follow through on open issues.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); advanced Excel and PowerPoint experience is a plus.
Strong interpersonal skills and ability to build collaborative, productive relationships across functions.
Preferred:
Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM).
Exposure to A/B or multivariate testing, usability testing, or personalization platforms.
Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates.
Background in business analysis or digital product support is a plus.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of three days per week.
Consistent on-time full-day attendance is a job requirement.
EDUCATION:
Bachelor's degree in Marketing, Communications, Business or Advertising is required. Master's degree is a plus.
Responsibilities: JOB SUMMARY
The Senior Specialist, Digital Consumer Experience & E-Commerce (DCXE) is responsible for the development and implementation of digital campaign strategies, page planning, and tactical execution across web, mobile app, and online store platforms in support of Destination Programs and Campaigns for Universal Studios Hollywood. This role operates at the intersection of strategic planning, performance measurement, and iterative enhancement. With a focus on delivering high-quality digital experiences, the Senior Specialist leads the activation flywheel: translating strategy into tactics, executing with precision, analyzing performance, capturing learnings, and evolving best practices. Success in this role requires a strong sense of ownership, data fluency, strategic vision, and an eye for detail to ensure that guest experiences are not only optimized but also aligned with business goals and campaign timelines.JOB RESPONSIBILITIES
Major Responsibilities
Digital Strategy & Experience Planning
Lead the development of digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
Serve as the primary strategic partner for assigned programs, ensuring business goals are reflected in digital approaches across all consumer touchpoints.
Create Strategic Input Documents for campaigns and destination programs, including journey maps, SEO requirements, personalization strategies, and tactical page planning, ensuring seamless integration and consistency across all stages of the guest lifecycle.
Participate in and, where appropriate, lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to align on guest-first experience enhancements.
Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
Review campaign and experience performance across web and app platforms; interpret analytics to produce actionable insights and influence optimizations.
Conduct competitive and cross-industry benchmarking to inform innovation and maintain Universal's leadership in digital guest experience.
Define and prioritize testing strategies (including A/B, personalization, and usability tests) aligned to key campaign and destination objectives. Synthesize learnings and work with partners to scale winning variants into templates and best practices.
Partner with digital production scrum teams and DCXE Programs to define and communicate requirements for enhancements page type templates, components and other digital tools based on both business needs and emerging guest behaviors.
Champion continuous improvement by identifying pain points and gaps in experience delivery, and driving backlog refinement and enhancements.
Campaign & Program Execution
Maintain deep visibility into the status, timelines, and risks of assigned digital campaigns and programs, ensuring clarity across workstreams.
Represent DCXE in the production of website, mobile app, and online store experiences, ensuring that all required digital tactics (including SEO and personalization) are captured, documented, and properly communicated for execution.
Develop and manage digital proofs aligned to campaign strategy; facilitate stakeholder review, moderate feedback, and triage actionable items.
Conduct comprehensive quality assurance (QA) on all web, app, and store content, including copy, links, assets, and CTAs, prior to launch to ensure flawless guest execution.
Lead and coordinate launch readiness calls for assigned campaigns/programs; ensure proper stakeholder alignment, resolve last-minute issues, and confirm deployment preparedness.
Monitor digital properties for campaign-related friction points or experience errors post-launch; partner with internal teams to troubleshoot and resolve issues swiftly.
Ensure campaign implementations reflect established best practices, and advocate for continual refinement and precision in execution across all platforms.
Digital Guest Experience Champion
Monitor and analyze digital channel performance across web, app, and store platforms; translate insights into actionable optimizations that improve the guest journey and drive business outcomes.
Champion guest-first design by auditing journeys across Universal-owned and partner experiences, identifying points of friction and guiding enhancements that support intuitive next steps for the user.
Partner with internal teams to investigate and resolve digital experience issues, ensuring a timely and coordinated response that minimizes guest disruption.
Proactively evolve reusable frameworks, such as templates, playbooks, and page types, based on new platform capabilities, behavioral insights, and shifting guest expectations.
Advocate for speed-to-market, iteration, and the continuous refinement of experiences through data-driven lookbacks, campaign retrospectives, and performance reviews.
Resource Management & Cross-Functional Collaboration
Develop and maintain strong partnerships with cross-functional teams, including Marketing, Communications Planning, Technology, and Content, to ensure that deliverables, timelines, and digital requirements are clearly aligned and met.
Act as a clear and consistent communicator of project status, dependencies, and risks to both internal and external stakeholders.
Proactively surface risks and facilitate cross-team alignment on mitigations, ensuring that issues are resolved with speed and clarity.
Represent DCXE in campaign planning and integrated communications planning (ICP) efforts to ensure the web and app experience is fully considered and supported across all marketing initiatives.
Participate in retrospective reviews of in-market digital executions to identify learnings, inform refinements, and support continuous improvement of DCXE workflows and deliverables.
Team & Organizational Leadership
Serve as a subject matter expert for assigned campaigns and destinations, providing strategic guidance to marketing partners and cross-functional teams.
Represent DCXE in key workstreams, including strategy development, incident response, campaign retrospectives, and team-wide performance or planning forums.
Support partner prioritization by sharing insight into capacity, impact, and feasibility across web and app channels.
Model inclusive, collaborative, and solutions-oriented behaviors, helping to eliminate barriers, champion shared wins, and support the success of peers.
Actively contribute to a culture of high performance and positivity, celebrating milestones and embodying the values of Universal Destinations & Experiences in day-to-day interactions.
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
Perform other duties as assigned.
SUPERVISORY RESPONSIBILITY:
Individual Contributor
ADDITIONAL INFORMATION:
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.
Job Description:
Qualifications:
EXPERIENCE:
Required:
3+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms.
Strong project management, prioritization, and organizational skills with high attention to detail-especially in fast-paced, deadline-driven environments.
Excellent problem-solving and stakeholder management skills; able to anticipate risks, identify solutions, and drive execution independently.
Exceptional written and verbal communication skills; able to explain technical concepts to marketing partners and present insights or recommendations clearly.
Demonstrated ability to manage multiple workstreams simultaneously and follow through on open issues.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); advanced Excel and PowerPoint experience is a plus.
Strong interpersonal skills and ability to build collaborative, productive relationships across functions.
Preferred:
Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM).
Exposure to A/B or multivariate testing, usability testing, or personalization platforms.
Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates.
Background in business analysis or digital product support is a plus.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of three days per week.
Consistent on-time full-day attendance is a job requirement.
EDUCATION:
Bachelor's degree in Marketing, Communications, Business or Advertising is required. Master's degree is a plus.
Responsibilities: JOB SUMMARY
The Senior Specialist, Digital Consumer Experience & E-Commerce (DCXE) is responsible for the development and implementation of digital campaign strategies, page planning, and tactical execution across web, mobile app, and online store platforms in support of Destination Programs and Campaigns for Universal Studios Hollywood. This role operates at the intersection of strategic planning, performance measurement, and iterative enhancement. With a focus on delivering high-quality digital experiences, the Senior Specialist leads the activation flywheel: translating strategy into tactics, executing with precision, analyzing performance, capturing learnings, and evolving best practices. Success in this role requires a strong sense of ownership, data fluency, strategic vision, and an eye for detail to ensure that guest experiences are not only optimized but also aligned with business goals and campaign timelines.JOB RESPONSIBILITIES
Major Responsibilities
Digital Strategy & Experience Planning
Lead the development of digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
Serve as the primary strategic partner for assigned programs, ensuring business goals are reflected in digital approaches across all consumer touchpoints.
Create Strategic Input Documents for campaigns and destination programs, including journey maps, SEO requirements, personalization strategies, and tactical page planning, ensuring seamless integration and consistency across all stages of the guest lifecycle.
Participate in and, where appropriate, lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to align on guest-first experience enhancements.
Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
Review campaign and experience performance across web and app platforms; interpret analytics to produce actionable insights and influence optimizations.
Conduct competitive and cross-industry benchmarking to inform innovation and maintain Universal's leadership in digital guest experience.
Define and prioritize testing strategies (including A/B, personalization, and usability tests) aligned to key campaign and destination objectives. Synthesize learnings and work with partners to scale winning variants into templates and best practices.
Partner with digital production scrum teams and DCXE Programs to define and communicate requirements for enhancements page type templates, components and other digital tools based on both business needs and emerging guest behaviors.
Champion continuous improvement by identifying pain points and gaps in experience delivery, and driving backlog refinement and enhancements.
Campaign & Program Execution
Maintain deep visibility into the status, timelines, and risks of assigned digital campaigns and programs, ensuring clarity across workstreams.
Represent DCXE in the production of website, mobile app, and online store experiences, ensuring that all required digital tactics (including SEO and personalization) are captured, documented, and properly communicated for execution.
Develop and manage digital proofs aligned to campaign strategy; facilitate stakeholder review, moderate feedback, and triage actionable items.
Conduct comprehensive quality assurance (QA) on all web, app, and store content, including copy, links, assets, and CTAs, prior to launch to ensure flawless guest execution.
Lead and coordinate launch readiness calls for assigned campaigns/programs; ensure proper stakeholder alignment, resolve last-minute issues, and confirm deployment preparedness.
Monitor digital properties for campaign-related friction points or experience errors post-launch; partner with internal teams to troubleshoot and resolve issues swiftly.
Ensure campaign implementations reflect established best practices, and advocate for continual refinement and precision in execution across all platforms.
Digital Guest Experience Champion
Monitor and analyze digital channel performance across web, app, and store platforms; translate insights into actionable optimizations that improve the guest journey and drive business outcomes.
Champion guest-first design by auditing journeys across Universal-owned and partner experiences, identifying points of friction and guiding enhancements that support intuitive next steps for the user.
Partner with internal teams to investigate and resolve digital experience issues, ensuring a timely and coordinated response that minimizes guest disruption.
Proactively evolve reusable frameworks, such as templates, playbooks, and page types, based on new platform capabilities, behavioral insights, and shifting guest expectations.
Advocate for speed-to-market, iteration, and the continuous refinement of experiences through data-driven lookbacks, campaign retrospectives, and performance reviews.
Resource Management & Cross-Functional Collaboration
Develop and maintain strong partnerships with cross-functional teams, including Marketing, Communications Planning, Technology, and Content, to ensure that deliverables, timelines, and digital requirements are clearly aligned and met.
Act as a clear and consistent communicator of project status, dependencies, and risks to both internal and external stakeholders.
Proactively surface risks and facilitate cross-team alignment on mitigations, ensuring that issues are resolved with speed and clarity.
Represent DCXE in campaign planning and integrated communications planning (ICP) efforts to ensure the web and app experience is fully considered and supported across all marketing initiatives.
Participate in retrospective reviews of in-market digital executions to identify learnings, inform refinements, and support continuous improvement of DCXE workflows and deliverables.
Team & Organizational Leadership
Serve as a subject matter expert for assigned campaigns and destinations, providing strategic guidance to marketing partners and cross-functional teams.
Represent DCXE in key workstreams, including strategy development, incident response, campaign retrospectives, and team-wide performance or planning forums.
Support partner prioritization by sharing insight into capacity, impact, and feasibility across web and app channels.
Model inclusive, collaborative, and solutions-oriented behaviors, helping to eliminate barriers, champion shared wins, and support the success of peers.
Actively contribute to a culture of high performance and positivity, celebrating milestones and embodying the values of Universal Destinations & Experiences in day-to-day interactions.
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
Perform other duties as assigned.
SUPERVISORY RESPONSIBILITY:
Individual Contributor
ADDITIONAL INFORMATION:
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.