Adobe RTCDP Engineer

Position: Adobe RTCDP Engineer  

Location: Remote

Duration: Long Term

Job Description:

• Conduct the technical deployment and configuration of Adobe RTCDP, including setting up schemas with Adobe Experience Data Model (XDM), data collection, and establishing data ingestion to ensure scalable and accurate data ingestion pipelines, working with the Asia Data Office
• Develop, customize, and optimize data pipelines, including implementing attribute mappings, transformation rules, and leveraging Adobe I/O Runtime and APIs to support advanced segmentation, real-time event processing, and orchestration.
• Build and maintain data validation, cleansing, and enrichment workflows utilizing Adobe Experience Platform SDKs and Data Prep capabilities to ensure data quality, consistency, and compliance for accurate customer profiles and predictive analytics.
• Design, manage, and refine XDM schemas, schemas extensions, and attribute definitions within Adobe Experience Platform, supporting precise customer profiling, identity resolution via Identity Service, and reliable data activation
• Design, create, manage, and document audiences in AEP according to business requirements and logic specified by local Market BA
• Collaborate with data governance and privacy teams to implement data access controls, consent management, and ensure compliance with GDPR and CCPA policies within Adobe RTCDP
• Develop required RTCDP integration with source and destination connectors to Adobe and non adobe solutions as required.
• Develop and maintain documentation for data artifacts, such as data dictionary, dataflow mapping, architecture and technical specifications document.
• Conduct unit testing of CDP component, integration testing (connectivity), and end to end UAT support with Marketing teams i.e. upload of segments, triggering of comms. via channels

• Document, review and assess business requirements mapped to use cases activation for FY25 and Fy26, translating them into detailed specifications for Adobe RTCDP configurations, data schemas, and activation workflows
• Design, sanity check and document data schemas using Adobe Experience Data Model (XDM) schemas to enhance customer segmentation, real-time activation, and personalized experience orchestration within Adobe RTCDP. Proficient in usage of JIRA
• Establish and oversee data governance policies and standards within Adobe RTCDP, ensuring data privacy, compliance (GDPR, CCPA), and data quality through validation rules and consistent data management practices.
• Conduct gap analyses and feasibility assessments to identify opportunities for optimizing existing customer data architecture, workflows, and platform capabilities to better meet evolving marketing and analytics needs.
• Work closely with cross-functional teams to ensure smooth data integration, alignment, and operational workflows within Adobe RTCDP, facilitating efficient and effective customer data activation.
• Support local markets in creating test cases for end to end UAT to ensure completeness to cover both successful and edge scenarios
• Work with local markets to create standard naming conventions, documentation templates and standard operating procedures.

• Develop and promote high-level quality standards and strategies to ensure all platform deliveries meet organizational quality requirements and industry regulations, with ongoing monitoring of implementation effectiveness.
• Conduct overall quality assessments for major system deployments and critical projects, ensuring system architecture, data accuracy, and delivery timelines meet expected quality levels.
• Oversee and control the quality of the entire delivery process from a high-level perspective, ensuring outputs at each stage meet quality standards, and proactively identify potential risks to provide improvement suggestions.
• Maintain documentation on QA checklist, defect long and audit reports to ensure transparency across teams on the test findings
• Collaborate with Data Office, Business and other teams to ensure identified bugs are effectively reported and fixed.

Deliverables:

• Timelines, task and dependency lists for CDP implementation milestones for X use-cases in 2025, subject to revisions relative to business requirements for Asia markets.
• Adherence to project plan and timelines, alignment and coordination with other teams to ensure timely delivery of use-cases.
• Monthly Activity summary of the CDP related activities performed by the Adobe Martech Engineer and Business Analyst each month, including risks and mitigation.