Global Community Manager III - Remote

Job Description:

We're looking for a Community Manager to join Content Studio team, focusing on the @instagram and @creators official brand social accounts. This person will be the expert on our communities, and will be responsible for creating engagement strategies to deepen connections with our communities. This person should be deeply immersed in social media, internet culture and trends and have a genuine interest in the latest trends in this space.

In this role, you will collaborate closely with our community management agency on engagement, reporting, and strategy. While the agency handles the day-to-day community management and moderation, you will be expected to analyze both quantitative and qualitative data and provide recommendations to execute against in order to improve the overall community experience.

You will also be an integral part of our community listening and insights engine, which serves our broader team responsible for building creative and messaging to serve our customers.

This is a highly collaborative role that will work cross-functionally with digital, creative, International programs, and product teams. The ability to navigate large cross-functional teams and working models while exhibiting strong decision making for impact is key.

Key Projects/Day-to-Day Responsibilities:

• Be the expert in the @instagram and @creators communities. Know their interests and behaviors and how to best connect with them and keep them engaged. Be prepared to share these insights with the team at a regular cadence.
• Help craft our engagement strategies; Including tone of voice executions, pitching net-new engagement strategies, and finding new avenues to embed our brand in these communities to better support and serve them.
• Oversee and own vendor s community management efforts, including their work replying to comments on owned content and engaging on outside content from @instagram and @creators handles
• Analyze community data/relevant trends (e.g. sentiment, conversation trends in natively on platform & via social listening tools) and produce actionable recommendations and optimizations for community building and engagement
• Partner with Social Media Managers and Creative Strategists on creating community-first social creative and experiences. Includes text-based posts to surprise and delight, to IRL community engagement activations.
• Navigate and support crisis response team during peak moments; escalating sensitive community conversations and providing recommendations in those moments

Must-Have Skills:

• Passionate about creators, social media, humor and emerging culture and excitement to be in this role.
• 4+ years of experience handling community management and social strategy for digital-first brands driving culture
• Is proactive in pitching ideas, taking ownership of your day to day work, and escalating wins that shine a spotlight on the amazing work this team does.
• Deep expertise and understanding of social platforms, community behaviors, and customer mindsets. Can share these insights in a concise and digestible manner.
• Strong copywriter, both for social copy and presentations
• Past experience navigating sensitive, peak brand moments like crisis, issues, and news through the lens of social marketing
• Excellent account management and organizational skills. Agrees to reasonable deadlines and sticks to them.
• Understands intricately how all of the prominent social platforms work - can publish if needed

Nice-to-have Skills:

• Experience building queries in a social listening tool as well as optimizing and reporting
• Is familiar with SPRINKLR, ASANA and BRANDWATCH tooling
• Content creation experience - IG Reels, TikTok, Threads
• Managing Community groups in platforms like Facebook Groups, Discord, Reddit, etc.
• Stays up to date with Industry trends related to Community Management Social