Digital asset coordinator

Digital asset coordinator

Vienna, VA

(Hybrid) _

Description:

Experienced digital asset coordinator needed. (5+ years experience in role)

To manage, organize, update, edit, and archive all assets and files for the Marketing Creative Services team. Develop and evolve the digital asset management system for brands and provide support to users. Review and confirm all incoming assets have the proper metadata and ensure guidelines are followed across the organization. Maintain and track all asset licensing restrictions, including usage expirations. Works on assignments requiring considerable judgment and initiative.

• Conduct the daily management of the Digital Asset Management System (DAMs)
• Maximize discovery of digital assets by enhancing product and lifestyle images with metadata that follows established guidelines and are consistent with business objectives
• Manage lifecycle of image assets after creation, including select and ingestion within AEM digital asset management system (DAM)
• Subject matter expert for the digital asset management system (DAMs); maintain accurate system procedures and policies; develop process improvements, testing, and documentation; provide training and system support
• Identify and communicate opportunities for improvement to aid in the overall enrichment of the metadata lifecycle
• Coordinate and maintain organization of all assets and files for the Marketing Creative Services team, including Internally Generated Photography and Video, Campaign Photography, Stock Photography, Logos, Design Assets, Video B-roll, and other Special Projects
• Point of contact for all asset requests and handoff from internal team members in marketing, content strategists, and back-end developers, as well as outside vendors and partners
• Research streamlining opportunities to improve search engine concepts within the DAMs
• Create, develop, grow, and maintain a naming convention framework that is organized and allows for locating files quickly and seamlessly.
• Ensure and manage the workflow of proper naming, labeling and organizing of all content for all channels
• Responsible for researching and helping implement new technologies that streamline platforms and processes