Marketing Data Analyst

Overview

On Site
$95,000 - $95,000 annually
Full Time

Skills

Marketing Research
Mapping
Customer Engagement
Visualization
Data Quality
Marketing
Marketing Analytics
Salesforce.com
Cloud Computing
Customer Relationship Management (CRM)
Extract
Transform
Load
Workflow
SQL
Data Visualization
Microsoft Power BI
Tableau
Conflict Resolution
Problem Solving
Communication
Collaboration
Artificial Intelligence
Messaging

Job Details

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Data Analyst in Orlando, FL.

Key Responsibilities:
* Marketing Data Analyst will conduct marketing analysis to support segmentation, journey mapping, and personalization strategies
* Build and refine propensity models to predict customer behavior
* Collaborate across teams to improve campaign performance and customer engagement
* Use SQL and visualization tools to analyze data and communicate insights
* As a Marketing Data Analyst, you will support ETL processes and ensure data quality across platforms
* Work with CDPs, CRMs, and marketing platforms to activate data-driven strategies

REQUIREMENTS:
* Bachelor's degree in Marketing, Statistics, Computer Science, or a related field
* 2-5 years of experience in marketing analytics, consumer technology, or digital products
* Experience working with Salesforce Data Cloud, Tealium, and other consumer data platforms

Preferred:
* Salesforce Data Cloud Certification
* Familiarity with CDP tools and CRM systems
* Understanding of ETL workflows and statistical/funnel analysis
* Proficiency in SQL and data visualization tools (e.g., Power BI, Tableau)
* Strong problem-solving skills and ability to work independently
* Excellent communication and collaboration skills

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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