Growth Marketing Manager

RESPONSIBILITIES:
Kforce is immediately adding a full-time Growth Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client. We are open to candidates in Spring, TX, Austin, TX, and Dallas, TX.

Summary:
Our client, a global leader in technology, is currently seeking an experienced and driven Growth Marketing Manager for our Construction Technology business. Our expertise in commercial and industrial technology solutions has positioned us to disrupt the construction industry with cutting-edge robotic automation. If you have a proven track record in growth marketing and are eager to drive change in the construction sector, then we invite you to join our mission to improve the way the world is constructed.

Responsibilities:
* Develop end-to-end growth marketing strategies for our Construction Technology business, with specific growth objectives, marketing plans, and key metrics
* Lead the full digital growth marketing program, including content marketing, inbound demand generation, and social media, to drive demand for construction services audiences
* Operate and design experimentation frameworks to drive acquisition and demand growth for the business
* Oversee the execution of key events to increase brand awareness and funnel generation
* Develop joint marketing strategies and initiatives with resellers to generate demand and build brand awareness, including enhancing reseller marketing capabilities
* Utilize various data and analytics tools to enable acquisition and lifecycle marketing programs

REQUIREMENTS:
* Bachelor's degree in Business Administration, Marketing, or a related field preferred
* 5+ years of marketing or brand management experience
* Proven experience in growth marketing, digital lead generation, online campaigns, and content marketing
* Experience working with creative agencies, ABM agencies, content production, and media agencies
* Track record of strategic planning and consistently delivering results
* Growth mindset with the ability to innovate and differentiate
* Team player and collaborator, working effectively with business teams, regional and global teams
* Agility in meeting timelines for campaign activation, alignment calls with regional teams, etc.
* Excellent interpersonal skills, with the ability to manage and influence agencies and virtual teams (e.g., agency partners, remote marketing teams, sales teams, etc.)
* Creative experience in developing content and operating in fast experimentation cycles
* Strong data and analytical skills, including measurement, ROI, and growth marketing models
* Proficiency with marketing and data tools such as HubSpot, Eloqua, Google Analytics & AdWords, and A/B testing platforms (e.g., Optimizely, VWO)

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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