Marketing Specialist

Job#: 2014111

Job Description:
Apex Systems is hiring now in Burnsville, MN for a Marketing Specialist! For immediate consideration, send your updated resume to Krystyna at .
Weekly Pay & Benefits!
Role: Marketing Specialist
Contract: 6 months (covering someone on maternity leave)
Location: Burnsville, MN - REMOTE
Pay: $21-$26/hr+, neogtiable depending on experience
The Sr. Marketing Specialist, Marketing Automation, creates and executes marketing campaigns for the Residential segment. This includes working cross-functionally to improve the digital engagement experience for existing Consumer customers. The ideal candidate should possess a passion for marketing and continuously work towards identifying, developing, testing, and optimizing customer-centric experiences that are tailored to the Consumer.

Job Requirements:

• Define, implement, analyze, and optimize email marketing campaigns for Consumer customers.
• Create, test, execute, and grow email programs and workflows that support greater utilization of online support and account management self-service tools, increase product usage, and drive meaningful improvements in customer loyalty.
• Support the launch and scale of lead generation and nurture marketing programs customized for the Consumer customer.
• Ensure all campaigns exceed industry standards in terms of deliverability, readability, conversion-focused design, and internal brand standards. Continuously stay on top of changing best practices in email design and optimization.
• Generate and analyze A|B and multi-variant testing strategies to optimize emails for open rate, click-through rates (CTR), engagement, and conversion.
• Analyze campaign metrics, derive insights, and recommend actions to improve performance, which will have the greatest potential to deliver meaningful business outcomes.
• Regularly audit programs to ensure they meet and/or exceed the needs of internal stakeholders.
• Ability to manage multiple projects simultaneously and ensure cross-functional collaboration occurs with all organizational stakeholders.

An ideal candidate will have:

• 3-5 years + work experience
• Bachelor's degree in marketing, Business or Communications
• Marketo and Salesforce experience are a must.
• An ability to comfortably evaluate data and measure success as an evolutionary tool for marketing strategies.
• A deep interest in becoming proficient with marketing automation technology and digital analytics tools.
• A passion for the Consumer vertical and the diverse online support and account management needs that companies of various sizes may have.
• Must be dedicated to staying on top of trends and best practices related to acquisition and retention strategies.
• A results-oriented attitude; should be highly motivated.
• An effective communicator who is outgoing and positive; a can-do attitude is a must.
• A willingness to learn and adapt to changing standards and company needs.
• A team player with strong relationship-building qualities.
• Outstanding verbal and written communication skills.
• Keen attention to detail.
• An advanced working knowledge of MS Word, Excel and PowerPoint as it applies to the field
• Basic knowledge of CSS/HTML a plus.

For immediate consideration, send your updated resume to Krystyna at .

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.