Marketing Head (Growth Marketing US )

Overview

Hybrid
Depends on Experience
Full Time

Skills

CRM
ABM
Marketo

Job Details

Position: Marketing Head (Growth Marketing US )

Location: REMOTE

Duration: Full Time

Marketing Head (Growth Marketing US )

POSITION OVERVIEW

We are seeking a dynamic and experienced Marketing Head based in the U.S. to lead our growth marketing initiatives. This role is pivotal in driving revenue growth through innovative campaigns, account-based marketing (ABM), and inside sales strategies to nurture leads through the funnel. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies, aligning cross-functional teams, and optimizing customer acquisition and retention efforts.

KEY RESPONSIBILITIES:

Growth Marketing Campaigns

  • Develop and execute multi-channel marketing campaigns to drive customer acquisition, engagement, and conversion.
  • Oversee paid acquisition efforts across digital platforms while managing budgets effectively.
  • Continuously analyze campaign performance using data-driven insights to maximize ROI.
  • Event Management Identify high impact events, plan the participation, and calculate the ROI. [Part of Field Marketing]
  • Handle inorganic campaigns on Linkedin and Google Keyword
  • Drive engagement with webinars, media Campaigns etc.

Account-Based Marketing (ABM)

  • Design tailored ABM strategies targeting high-value accounts.
  • Collaborate with sales teams to align on account prioritization and ensure seamless integration between marketing and sales efforts.
  • Implement personalized content strategies for key accounts to enhance engagement and drive decision-making.
  • Measure ABM campaign success through detailed analytics and optimize strategies for higher ROI.

Inside Sales Enablement

  • Develop strategies to nurture leads through the sales funnel using CRM tools and marketing automation platforms.
  • Work closely with inside sales teams to ensure effective follow-ups on leads generated from campaigns.
  • Align marketing efforts with sales objectives to improve lead-to-customer conversion rates.

Leadership & Collaboration

  • Manage a high-performing team of marketers specializing in growth campaigns, ABM, and inside sales enablement.
  • Foster collaboration between marketing, sales, Inside Sales, and delivery teams
  • Ensure consistent brand messaging across all marketing channels.

Technology & Analytics

  • Leverage data analytics tools to assess performance metrics and identify growth opportunities.
  • Optimize the martech stack for efficiency, including CRM systems (e.g., Salesforce, HubSpot), ABM tools (e.g., Demandbase, 6 Sence), and marketing automation platforms (e.g., Marketo).
  • Create detailed reports on campaign performance and present actionable insights to stakeholders.

Education:

  • A bachelor s degree in Marketing, Business Administration, or related field with good understanding of the technology industry; MBAs will be preferred.

Experience:

  • Minimum of 7-9 years of experience in growth marketing roles, including ABM strategy execution and inside sales enablement.
  • Proven track record of driving revenue growth through innovative campaigns and strategic account targeting.
  • Ability to work with diverse global teams

Technical Skills:

  • Proficiency in CRM systems like Salesforce or HubSpot.
  • Expertise in ABM tools such as Demandbase or 6sense.
  • Strong command of marketing analytics platforms for performance tracking.

Soft Skills:

  • Exceptional leadership capabilities with experience managing cross-functional teams.
  • Strategic thinker with strong problem-solving skills.
  • Excellent communication skills for internal collaboration and external presentations.
  • Should be open for travel as this role involves continuous travel to meet customers along with sales team
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