Sales Development Representative - Toronto / London / Ottawa / Windsor - Canada

Job Description:
We are looking for enthusiastic and driven Sales Development Representatives (SDRs) to join our team in
identifying and nurturing new business opportunities within the digital and audio advertising space. As an
SDR, you will be responsible for prospecting and qualifying leads from both churned and new clients across
long-tail and mid-tail accounts. You will play a key role in generating warm leads for our sales team, helping to
expand our customer base and drive revenue growth.
This is an exciting entry-level opportunity for individuals looking to build a career in sales and advertising.
You'll have the chance to work in a collaborative and high-energy environment, with plenty of room for growth
and development.
Responsibilities:
Prospect & Qualify Leads: Reach out to potential advertisers via email, phone, LinkedIn, and other
outreach tools. Evaluate leads using data-driven criteria to ensure alignment with our platform s
offering
Nurture Leads: Build relationships with prospective clients by understanding their advertising needs,
objectives, and challenges, fostering long-term engagement and interest.
Educate & Inform: Effectively communicate the value proposition of digital and audio advertising,
highlighting platform features like audience targeting, analytics, and engagement metrics.
Collaborate with Sales Team: Book meetings for larger mid-tail clients and pass qualified leads over
to the Account Executive team, ensuring smooth handoffs and alignment on goals.
Market Research: Stay updated on industry trends, competitor platforms, and the latest developments
in the digital and audio advertising space.
Achieve KPIs: Consistently meet or exceed targets for lead qualification, outbound outreach, and
appointment-setting activities to support team goals.
Qualifications:
Experience in Sales or Advertising: 1-2 years in sales, sales development, or digital/audio advertising
(preferred but not required).
Communication Skills: Exceptional verbal and written communication skills, with the ability to
articulate clear and compelling value propositions.
Tech-Savvy: Familiarity with CRM systems (Salesforce, HubSpot) and sales engagement tools
(Outreach, LinkedIn Sales Navigator).
Analytical Mindset: Ability to review data, understand campaign performance metrics, and translate
insights into actionable opportunities for clients.
Team Player: Comfortable working in a fast-paced environment, collaborating with multiple teams to
achieve common goals.
Passion for Media & Advertising: An interest in the digital/audio advertising landscape and a desire
to grow in a high-growth industry.
Preferred Skills:
Programmatic Advertising & Audience Segmentation: Knowledge of programmatic advertising and
audience targeting strategies is a plus.
Proven Success in Outbound Sales: Demonstrated success in outbound sales or SDR roles with
measurable results.