Product Analyst Adobe Experience

Overview

On Site
Depends on Experience
Contract - Independent
Contract - W2

Skills

Adobe
Adobe Analytics
Adobe Target
Microsoft Power BI
Web Analytics
Data Validation
SQL
Reporting

Job Details

Role: Product Analyst Adobe Experience

W2 Contract Role - Charlotte, NC

JD:

Key Responsibilities

  • Collaborate with product managers and stakeholders to define KPIs, metrics, and reporting frameworks for digital products.

  • Use Adobe Analytics (Workspace, Analysis Workspace, Report Builder) to track and analyze user journeys, conversion funnels, and engagement trends.

  • Support implementation of Adobe tags using Adobe Launch (Tag Manager) and validate data accuracy.

  • Build dashboards and reports to communicate insights and trends to product and marketing teams.

  • Partner with data engineering to ensure proper data collection, tagging, and integration across Adobe Experience Platform (AEP), CDP, and other tools.

  • Conduct A/B testing and experimentation analysis to assess new features and user experiences.

  • Identify opportunities for optimization and personalization using Adobe Target and/or Audience Manager.

  • Translate insights into clear product recommendations that improve retention, engagement, and conversion metrics.

  • Required Qualifications

    • Bachelor s degree in Computer Science, Statistics, Economics, or a related field.

    • 3 6 years of experience as a Product Analyst, Digital Analyst, or Web Analyst.

    • Hands-on experience with Adobe Analytics (mandatory).

    • Experience with Adobe Launch, Adobe Target, or Adobe Experience Platform (AEP) preferred.

    • Strong proficiency in SQL and experience with data visualization tools (Power BI, Tableau, or Looker).

    • Understanding of web analytics tagging and data validation.

    • Excellent analytical, problem-solving, and communication skills.

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