Overview
Skills
Job Details
Title: Marketing Manager Product Marketing
Location: REMOTE
Duration: 12+ Months
Position Summary:
We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).
Key Responsibilities
Customer Advisory Board (CAB) Leadership
- Lead the planning and execution of a multi-year CAB program:
o Develop charter, member profiles, and engagement strategy
o Coordinate quarterly virtual meetings and two in-person summits
o Manage logistics, content development, and follow-up actions
o Synthesize insights and integrate into product and marketing strategy
ACEP Clinical Partnership Engagement
- Serve as the marketing liaison for a national clinical partnership focused on emergency medicine:
o Coordinate participation in summits, chapter meetings, and strategy sessions
o Align messaging and engagement activities with broader marketing goals
o Capture and apply clinical insights to support product positioning and adoption
Value Prop and Evidence Gen Development
- Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations:
o Develop differentiated value propositions aligned with clinical and market needs
o Coordinate evidence generation to support product claims and clinical utility
o Manage claims matrix planning and validation with cross-functional input
o Support reimbursement strategy including coding, coverage, and payment pathways
o Leverage insights from CAB and ACEP partnership to inform messaging and proof points
Marketing Program Management
- Drive execution of commercial activation deliverables including:
o Value proposition development and refinement
o Claims matrix coordination and validation planning
o Evidence generation and customer stories and testimonials
- Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
- Track progress against milestones and provide regular updates to leadership
Qualifications
- 7+ years of experience in healthcare marketing or product management in the USA
- Demonstrated experience developing healthcare product value propositions, supporting evidence generation, and navigating reimbursement strategy including coding and coverage pathways
- Proven experience managing advisory boards, KOL panels, or customer councils
- Strong project management skills with ability to manage multiple stakeholders and timelines
- Familiarity with emergency medicine, reimbursement or POCUS technologies is a plus
- Excellent communication, facilitation, and documentation skills
- Experience working in a matrixed, cross-functional environment
Contract Scope
- Estimated 20 30 hours/week
- Participation in global team meetings willing to adjust work times to accommodate Europe (early start)
- Travel to conferences, CABs and team meetings as needed
- Deliverables aligned with product development and launch milestones