Overview
Skills
Job Details
We are looking for an Associate Director of Go-To-Market Enablement for our Austin, TX client. This role will spearhead the development and implementation of GTM infrastructure, focusing on scaling marketing and sales operations through automation, analytics, and AI integration.
This position is highly execution-oriented, with clear performance metrics tied to campaign speed, lead quality, personalization, and internal efficiency driven by AI and automation.
Responsibilities:
- Oversee and enhance the complete go-to-market tech ecosystem, including platforms such as Pardot, Salesforce, Power BI, and more.
- Design and manage scalable automation processes for investment research, market analysis, email/marketing initiatives, lead nurturing, and multi-channel outbound campaigns.
- Establish and refine lead scoring models, routing workflows, and data enrichment strategies to bolster sales enablement and increase lead-to-meeting conversion rates.
- Roll out AI-based tools to boost prospecting, research, content creation, follow-ups, and large-scale personalization; train team members to maximize adoption.
- Support the execution of targeted account campaigns by ensuring robust systems for segmentation, outreach coordination, and performance tracking.
- Participate in vendor assessments and manage third-party tool integrations as necessary.
- Promote continuous use of systems and processes through training sessions, thorough documentation, and team support.
- Keep abreast of evolving GTM strategies, AI advancements, and best practices to ensure we stay at the forefront as a dynamic and efficient private equity platform.
You:
- 2+ years experience in B2B SaaS, Private Equity, Venture Capital, or Management Consulting.
- Demonstrated success in deploying GTM systems, automating processes, and integrating AI/ML to boost outcomes and minimize manual tasks.
- The ideal candidate is intellectually curious, adaptable, and passionate about operational excellence, thriving in fast-paced, experimental environments where measurable results matter.
- Familiarity with general-purpose LLMs (e.g., ChatGPT, Perplexity, Anthropic).
- Bachelor s degree required; fields like Information Systems, Data Science, Data Analytics, or Engineering are preferred.
- Experience with Salesforce, Salesloft, Pardot, and Leadfeeder is a plus.
- Candidates should be comfortable with up to 10% domestic travel.
What We Offer:
- Work with intellectually curious and entrepreneurial team onsite in Austin, TX
- Competitive compensation and benefits
- Fantastic opportunity for growth!
This is a direct-hire, full-time employee position onsite in Austin, TX. Candidates must be able to pass a background check.
Luna Data Solutions, Inc. provides equal employment opportunities to all employees. All applicants will be considered for employment and prohibits discrimination and harassment of any type without regard to age, race, color, religion, sexual orientation, gender identity, sex, national origin, genetics, protected veteran status, and/or disability status.
Qualified candidates should email resumes to