Overview
Hybrid
Depends on Experience
Contract - W2
Skills
Customer Relationship Management (CRM)
Change Management
Cloud Computing
Communication
Agile
Analytical Skill
Apex
Attention To Detail
Business Process
Conflict Resolution
Data Architecture
Data Flow
Data Governance
Data Modeling
Documentation
Enterprise Resource Planning
FOCUS
Finance
Forecasting
MuleSoft
Functional Requirements
Health Care
Leadership
Management
Marketing
Oracle Application Express
Order Management
Organized
Privacy
Problem Solving
Process Modeling
Project Delivery
Requirements Elicitation
Roadmaps
SOQL
Sales
Salesforce.com
Scrum
Software Design
Solution Architecture
Tableau
Territory Management
Training
User Stories
KPI
API
Job Details
Senior Staff Salesforce CRM Functional Architect
Job Description:
We are seeking a Senior Salesforce CRM Functional Architect with extensive hands-on experience in Salesforce Sales Cloud, Data Cloud, and Marketing Cloud to design and drive scalable, high-impact CRM solutions. This role requires a deep understanding of CRM strategy, process design, data architecture, and cross-cloud integrations. The ideal candidate is both a strategic thinker and a tactical expert capable of translating business needs into robust Salesforce solutions that deliver measurable outcomes.
Key Responsibilities:
Solution Architecture & Design
- Define and architect end-to-end solutions across Salesforce Sales Cloud, Data Cloud, and Marketing Cloud.
- Translate business objectives into scalable, secure, and high-performance Salesforce architecture.
- Lead requirements gathering, solution design workshops, and roadmap planning.
- Define and enforce architectural governance standards and patterns to ensure consistency and maintainability.
Functional Leadership
- Collaborate with Sales, Marketing, Data, and IT teams to understand functional requirements and convert them into Salesforce features and configurations.
- Create detailed documentation including business process flows, user stories, solution designs, and configuration guides.
- Drive cross-cloud design alignment and ensure seamless data flow between Sales, Data, and Marketing Clouds.
Implementation & Integration
- Oversee technical implementation with developers, admins, and third-party vendors.
- Guide integration between Salesforce and other enterprise systems (e.g., ERP, Order Management Systems, external data sources).
- Provide expert-level support on data modeling, API utilization, and data governance.
Change Management & Enablement
- Lead user adoption efforts by creating and delivering training materials.
- Champion CRM best practices across the organization.
- Establish KPIs to evaluate the success of implemented solutions and iterate on improvements to enhance their effectiveness.
Required Qualifications:
- 12+ years of relevant industry professional experience in CRM with at least 7+ years of Salesforce-specific experience.
- Proven Technofunctional experience architecting and delivering complex, multi-cloud Salesforce implementations.
- Expertise with Flow Builders, Apex Classes, SoQL Queries, and Connector Integrations
- Deep understanding of:
- Sales Cloud: Lead/opportunity management, Accounts and Contacts, territory management, forecasting, CPQ, Conversion of Opportunity to Order, Payment Methods
- Marketing Cloud: Journey Builder, Email Studio, Mobile Studio, Interaction Studio.
- Data Cloud: Customer 360, data ingestion pipelines, identity resolution, data harmonization.
- Expertise in Salesforce data modeling, declarative automation, and AppExchange solutions.
- Experience with tools such as MuleSoft, Tableau CRM, and CDP integrations.
- Familiarity with Agile/Scrum project delivery methodologies.
Preferred Skills & Certifications:
- Salesforce Certified Application Architect and/or System Architect.
- Salesforce Marketing Cloud Consultant certification.
- Experience working in a regulated or enterprise-grade environment (e.g., biotech, healthcare, or finance).
- Knowledge of data privacy regulations (GDPR, CCPA) and how they apply to Salesforce solutions.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal abilities.
- Leadership presence and ability to influence at all levels.
- Highly organized and detail-oriented with a focus on outcomes.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.