Digital Marketing Measurement Lead (Incrementality Analytics & Media Effectiveness)

Job Description:

• In this role you will drive key measurement and analytics programs that deliver a scaled impact for Marketing across media campaigns.
• You'll define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact.
• You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.
• As a Marketing Analyst you will be seen as an expert within our team on all things that relate to media incrementality, web analytics and digital measurement methodologies.
• On a more day to day basis, you will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars.

Responsibilities:

• Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars. (e.g. conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups.
• Develop processes to ensure all stakeholders align and understand how we determine campaign success.
• Conduct meta-analysis, find best practices and bring and surface opportunities and risks otherwise not identified to senior stakeholders.

Experience:

• 5+ years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
• Experienced in campaign Brand or Conversion lift measurement and using analytical insights to guide media planning and/or experience working in digital marketing: Analytics, Performance incrementality geo experiments (Match Market tests).
• Well versed at using data for storytelling and presenting complex research findings to both technical and non-technical audiences.

Desired experience:

• Experience with data mining principles and querying large, complex data sets (e.g., using SQL for collecting data from multiple data systems).
• Experience with data visualization (e.g., Looker or equivalent BI tool). Knowledge of statistical modeling techniques: e.g. Regression analysis (Linear, Logistic, Ridge).
• Experienced in market research principles (e.g. sampling, question wording, bias) as well as analysis of survey data (e.g. data segmentation and conjoint analysis).

Skills:

• Marketing Analytics & Campaign Measurement
• Statistical Analysis & Testing
• Digital Marketing Tools & Platforms
• Data Storytelling & Communication
• Project & Stakeholder Management

Education:

• BA/BS in Maths / Statistics / Engineering / Research Methods/ Economics or other quantitative field.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.