Email Marketing Automation Lead

Software Guidance & Assistance, Inc., (SGA), is searching for an Email Marketing Automation Lead for a Contract to Hire assignment with one of our premier Financial Services clients in New York, NY or Bridgewater, NJ .

This newly created role is critical within our global marketing operations function and will work with the Director of Email and Marketing Automation to drive efficiency and effectiveness of our email marketing and marketing automation channel. This role is responsible for project managing and executing on multi-channel marketing automation and email programs.

Responsibilities :

• Gather email campaign requirements across the internal lines of businesses
• Manage email intake and ensure that requests meet proper requirements for build and deployment
• Project manage our B2B and B2C email and marketing automated campaigns based on business requirements from our key stakeholders
• Implement pre-defined campaign automation playbooks as a guide, work with stakeholders to execute based on business needs
• Act as a resource for advising businesses on best practices that drive engagement from our prospect and customers, based on campaign learnings globally for B2B and B2C audiences.
• Assist in leading the governance program for platform performance, data hygiene, CRM, and other app integrations.
• Monitor email campaign playbooks to ensure that they include the most up to date templates, opt-out preferences and any other changes
• Document campaign performances that include benchmarks, ROI, as well as standard delivery, open rate, click through rates, etc.
• Collaborate with brand, corporate marketing, customer insights, product, technology, and business stakeholders to help ensure alignment between strategic priorities, business objectives, and measurable outcomes.
• Organize and project manage monthly overviews and learning sessions with our global team on what's working well and advise on the roadmap for optimizing our programs and platforms.

Required Skills:

• Bachelor's degree in Marketing, Communications, or related field preferred.
• 4-6 years of experience project managing internal teams, including planning and developing campaign based on outlined playbook, leading team, monitoring progress, setting deadlines, and ensuring cross-functional stakeholder alignment.
• 4-6+ years of professional experience managing and leading multi-channel marketing automated campaigns.
  4-6 of years of experience working with email automation tools preferred; Marketo for B2B and Salesforce Marketing Cloud or Adobe Campaign a plus.
• Proven track record of collaboration with cross functional stakeholders, business peers and team members
• Agile Marketing experience a plus.
• Excellent analytical and conceptual problem-solving skills
• Charismatic communicator and presenter
• Comfortable with ambiguity and change as it relates to a growth culture
• Self-sufficient high performer who enjoys driving the success of your team
• Experience in insurance and/or financial services a huge plus

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.