Business Analyst-Martech

We are looking for a skilled Business Analyst to support the implementation and migration to the Zeta platform, playing a key role in the transformation of our core marketing platform. The ideal candidate will be responsible for requirements gathering, data mapping, stakeholder coordination, and end-to-end documentation to ensure a smooth migration from other marketing platforms to Zeta platform.
Key Responsibilities:
Collaborate with internal and external stakeholders to gather and analyze business and technical requirements related to the Zeta platform and migration.
Perform data mapping between marketing platforms and Zeta s data model, ensuring consistency and completeness.
Translate business requirements into detailed functional specifications (BRD, FRD, user stories, and process flows).
Understand Zeta s APIs and integration requirements; coordinate with technical teams on system design and testing.
Conduct gap analysis between existing processes and Zeta capabilities, recommending solutions or workarounds.
Support planning and execution of test strategies, including system integration testing (SIT) and user acceptance testing (UAT).
Create and maintain project documentation in tools like JIRA and Confluence.
Act as a liaison between business units, technical teams, and vendors throughout the implementation lifecycle.
Assist with data validation, cleansing, and reconciliation during migration.
Support post-implementation stabilization and enhancements as needed.
Required Skills & Qualifications:
Bachelor's degree
10 + years of experience as a Business Analyst, including in Martech and other digital platforms.
Experience in large-scale system migration projects, ideally involving multiple third-party platforms.
Familiarity with Zeta platform architecture, product modules like APIs (preferred).
Strong understanding of data mapping, transformation, and validation.
Proficient in SQL and comfortable working with large data sets.
Excellent documentation skills (BRDs, FRDs, Use Cases, Wireframes, Process Diagrams).
Hands-on experience with JIRA, Confluence, Visio, or equivalent tools.
Experience in Agile/Scrum environments.