E-Commerce Email Manager

Overview

On Site
Hybrid
BASED ON EXPERIENCE
Full Time

Skills

Content Strategy
SPA
Retail
KPI
Boost
Exceed
Merchandising
Analytics
Testing
Data Mapping
Computer Science
Marketing
Salesforce.com
Marketing Automation
Microsoft Excel
Microsoft PowerPoint
Microsoft Outlook
SQL
JSON
HTML
Electronic Commerce
Content Marketing
Leadership
Dynamics
Collaboration
Negotiations
Communication
Articulate
Analytical Skill
Problem Solving
Conflict Resolution
Decision-making
Project Management
Ideation
Legal
Regulatory Compliance
Motivation
Positive Attitude
Relationship Building
Critical Thinking
Reasoning
Adaptability
Management
SAP BASIS

Job Details

Title: E-Commerce Email Manager
Location: Miami, FL (Hybrid 3/2)
Duration: Direct Hire
Compensation: $75,900 - $122,000
Work Requirements: , Holders or Authorized to Work in the U.S.

E-Commerce Email Manager

The E-Commerce Email Manager develops and executes a content strategy to enhance the online shopping experience, drive engagement, and support business goals. This role aligns strategy and prioritization with key stakeholders across Shore Excursions, Bar, Spa Treatments, Dining, and Retail teams.

Essential Functions:

  • Collaborates with key stakeholders from revenue and operations departments and the booked guest merchandising team to strategize, prioritize, and implement the booked guest email and notification program. Engages with stakeholders across business units to plan and prioritize marketing and merchandising activities.
  • Oversees the implementation of outbound email and app notifications, utilizing in-house creative, development, and operations teams. Analyzes and reports on key communication KPIs, including email metrics, traffic, revenue, and operational metrics.
  • Supports the Booked Guest Merchandising/Personalization team with marketing initiatives. Analyzes Booked Guest email insights to enhance segmentation, improve performance, and boost revenue.
  • Manages data extensions, targeting, and personalization for the email program, ensuring creative/content accuracy through proofing and testing to meet and exceed email standards.
  • Collaborates with the merchandising, guest services, analytics, and personalization teams to plan and execute email testing strategies, including creative setup, data mapping, and campaign coding. Emphasizes data-driven decisions to optimize performance and achieve desired outcomes.

Qualifications:

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • A minimum of 5 years of increasing responsible experience in e-commerce or relevant marketing positions

Knowledge, Skills, and Abilities:

  • Salesforce experience required.
  • Experience with enterprise level marketing automation platforms.
  • Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams); and other relevant software, technologies and applications (SQL, JSON/Guide templated language, HTML, AMPscript) essential for successful performance in this role
  • Industry Knowledge: Extensive knowledge and understanding of e-commerce/digital content marketing and business best practices, drivers, challenges, trends, and key stakeholders.
  • Leadership Principles: Understanding of leadership styles, team dynamics, and management best practices.
  • Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals. Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners.
  • Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders.
  • Prioritization: Ability to identify, prioritize, and articulate the highest-impact initiatives.
  • Analytical and Problem-Solving: A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills.
  • Project Management: Ability to manage multiple, large-scale, complex projects from ideation through deployment and keeping them on-track in a still-developing environment.
  • Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements.
  • Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others.
  • Social Skills: Proficiency in managing relationships, building networks, and navigating social complexities in the workplace.
  • Standard Position-related Skills: Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality.
  • This position requires the use and exercise of independent judgement.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: Less than 25% with shipboard travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential

This position is classified as "in-office. As an in-office role, it requires employees to work from a designated office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

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