Staff Marketing Analyst

Staff Marketing Analyst

Location: Bay Area (Hybrid)

Salary: $200,000 $250,000 Base + Bonus + Equity

Join a high-growth SaaS innovator backed by top-tier investors as they scale their Marketing Analytics capabilities to power the next phase of growth. This Staff Marketing Analyst position sits at the intersection of data, marketing, and business strategy delivering the insights that drive pipeline, accelerate conversion, and optimize customer acquisition across all go-to-market motions.

THE ROLE

As a Staff Marketing Analyst, you ll own the strategy, architecture, and execution of marketing analytics. You ll partner closely with Growth, Demand Gen, Digital, and Product Marketing teams to define KPIs, analyze performance, and bring visibility to what s working and what s not. Your work will influence campaign spend, GTM roadmap, and executive decision-making.

Key Responsibilities:

• Define and evolve core marketing metrics across the funnel: acquisition, pipeline velocity, ROI, CAC, and attribution.
• Deliver clear, actionable insights through in-depth analysis of cross-channel campaigns (digital, paid, content, lifecycle).
• Build scalable dashboards and automated reporting to support real-time visibility for GTM leaders.
• Partner with RevOps and Sales Analytics to align marketing efforts with revenue impact and customer segmentation.
• Identify optimization opportunities through experimentation frameworks, A/B testing, and customer behavior modeling.
• Develop and maintain clean, well-modeled marketing data sets for long-term scalability and growth analysis.

ABOUT YOU

Required:

• 7+ years of experience in analytics, with a strong track record in Marketing or GTM Analytics at a SaaS or high-growth tech company.
• Advanced SQL skills and deep experience with BI tools like Looker, Mode, or Hashboard. Experience with Python or R a plus.
• Strong understanding of modern SaaS marketing channels and KPIs (e.g. MQL, SQL, pipeline contribution, CAC, LTV).
• Strategic thinker with the ability to translate complex data into simple insights and present them to cross-functional stakeholders.
• Comfortable operating independently in a fast-paced, collaborative environment where priorities evolve quickly.

WHAT S ON OFFER

• High-impact, high-visibility role with ownership across the full marketing analytics stack.
• Competitive compensation and equity at a top-performing AI-driven SaaS brand.
• Opportunity to shape analytics foundations and influence GTM strategy at scale.
• Collaborative culture, modern tech stack, and hybrid flexibility in SF.