Overview
On Site
USD 95,000.00 - 120,000.00 per year
Full Time
Skills
Online Advertising
Pay Per Click Management
Return On Investment
Relationship Building
Analytics
Brand
Competitor Analysis
Market Research
FOCUS
ADS
Google Analytics
Analytical Skill
Management
Social Media
Consumer Goods
Digital Marketing
Advertising
Teamwork
Communication
Collaboration
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for an experienced Digital Marketing Manager to lead our online advertising and social media efforts. Based in Orange, California, this role requires a creative and analytical individual who can craft engaging content, manage campaigns, and drive meaningful results. If you have a passion for digital marketing and a knack for understanding audience behavior, this opportunity is perfect for you.
Responsibilities:
Collaborate with the in-house design team to create compelling content and manage a comprehensive content calendar.
Develop and execute paid advertising strategies across platforms like Google Ads and social media channels.
Monitor and optimize pay-per-click campaigns to ensure maximum ROI.
Manage community engagement across social platforms, building relationships and understanding audience needs.
Utilize analytics tools to evaluate campaign performance and provide actionable recommendations for improvement.
Stay informed of industry trends and adjust strategies to align with updates from platforms like Google.
Investigate and resolve performance issues in digital campaigns, identifying areas for growth and innovation.
Drive brand awareness through targeted campaigns and creative storytelling.
Conduct competitor analysis and market research to refine advertising strategies.
Collaborate with cross-functional teams to ensure marketing efforts align with business objectives.
Requirements
A minimum of 5 years of experience in digital marketing, with a focus on paid and search advertising.
Proficiency in tools such as Google Ads, SEMrush, and Google Analytics.
Strong analytical skills to assess campaign performance and identify areas for improvement.
Demonstrated expertise in managing social media platforms and community engagement.
Background in consumer products marketing, with an understanding of audience behavior and preferences.
Ability to adapt to changes in digital advertising platforms and implement necessary adjustments.
Proven track record of successfully planning and executing advertising campaigns.
Excellent teamwork and communication skills to collaborate effectively with diverse teams.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for an experienced Digital Marketing Manager to lead our online advertising and social media efforts. Based in Orange, California, this role requires a creative and analytical individual who can craft engaging content, manage campaigns, and drive meaningful results. If you have a passion for digital marketing and a knack for understanding audience behavior, this opportunity is perfect for you.
Responsibilities:
Collaborate with the in-house design team to create compelling content and manage a comprehensive content calendar.
Develop and execute paid advertising strategies across platforms like Google Ads and social media channels.
Monitor and optimize pay-per-click campaigns to ensure maximum ROI.
Manage community engagement across social platforms, building relationships and understanding audience needs.
Utilize analytics tools to evaluate campaign performance and provide actionable recommendations for improvement.
Stay informed of industry trends and adjust strategies to align with updates from platforms like Google.
Investigate and resolve performance issues in digital campaigns, identifying areas for growth and innovation.
Drive brand awareness through targeted campaigns and creative storytelling.
Conduct competitor analysis and market research to refine advertising strategies.
Collaborate with cross-functional teams to ensure marketing efforts align with business objectives.
Requirements
A minimum of 5 years of experience in digital marketing, with a focus on paid and search advertising.
Proficiency in tools such as Google Ads, SEMrush, and Google Analytics.
Strong analytical skills to assess campaign performance and identify areas for improvement.
Demonstrated expertise in managing social media platforms and community engagement.
Background in consumer products marketing, with an understanding of audience behavior and preferences.
Ability to adapt to changes in digital advertising platforms and implement necessary adjustments.
Proven track record of successfully planning and executing advertising campaigns.
Excellent teamwork and communication skills to collaborate effectively with diverse teams.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.