Market Insights Manager

Overview

Hybrid
Depends on Experience
Contract - W2
Contract - Independent

Job Details

We are seeking a dynamic Market Insights Manager to lead primary market research initiatives and provide strategic insights that drive business decisions. This role offers the opportunity to work closely with global marketing teams and represent the voice of the consumer and healthcare providers.

Responsibilities

  • Lead end-to-end primary market research studies, ensuring actionable insights are delivered to support business strategies.
  • Collaborate with cross-functional teams to identify research needs and develop comprehensive learning plans.
  • Design and manage research initiatives, including qualitative and quantitative studies, to address key business questions.
  • Analyze data and present findings in a clear and compelling manner to stakeholders at all levels.
  • Engage with research vendors to negotiate and enhance the overall research program.
  • Maintain a knowledge management portal for insights and research findings.

Skills

  • 5+ years of experience in managing primary market research, preferably in the healthcare or consumer goods sectors.
  • Strong analytical skills with the ability to translate complex data into actionable recommendations.
  • Proficiency in Excel and PowerPoint, with experience in statistical software being a plus.
  • Excellent verbal and written communication skills, with a knack for storytelling through data.
  • Ability to work independently and manage multiple projects simultaneously.

Preferred Skills

  • Experience with online research platforms and survey programming tools.
  • Familiarity with BASES methods and forecasting research.
  • A Master’s degree in Marketing Research, Psychology, or a related field is preferred.
  • Experience in international market research is a plus.

 

We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals feel valued and empowered to contribute their unique perspectives.

 

Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.


Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments.  For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $77 - $110 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location. 

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

About Horizontal Talent