Vice President of Marketing

Overview

Hybrid
85
Contract - W2
Contract - 6 Month(s)
10% Travel
Unable to Provide Sponsorship

Skills

Financial Acumen

Job Details

Qualifications:
Ideal Profile
• 10+ years of senior marketing leadership in beauty, specialty retail, or prestige consumer brands
• Strong track record of innovation and product launch management in the U.S.
• Deep expertise in go-to-market execution from strategy through in-market delivery
• Experience with portfolio/channel expansion and specialty retail sell-in
• Financial acumen to manage multi-million USD budgets
• Ability to step quickly into a matrixed, global–regional organization
• Collaborative, results-driven leadership style with excellent communication skills


Responsibilities:
Fractional / Interim VP of Marketing – Schwarzkopf Professional US
Objective
Provide senior marketing leadership and continuity during maternity leave coverage. Ensure seamless execution of innovation launches, go-to-market campaigns, and portfolio expansion across professional and specialty retail channels.

Key Responsibilities:

• Specialty Retail & Professional Launches
Drive go-to-market planning and execution for new product introductions across Sephora, Ulta, Amazon and Hair Pro Channels.
• Innovation Leadership
Partner with global/regional R&D and brand teams on development of innovation for the U.S. market and bring new products to life with consumer and professional relevance.
• Go-to-Market Strategy
Translate pipeline into launch calendars, marketing strategies, sell-in tools, and in-store activation.
• Portfolio Expansion
Roll out existing product portfolio into new customers and channels, ensuring tailored positioning and activation.
• Budget & Campaign Phasing
Oversee marketing budget allocation, marketing activations phasing, and ROI tracking to maximize resource efficiency and deliver turnover and profitability targets.
• Cross-Functional Leadership
Align with Sales, Education, Events and Digital to ensure consistent execution and strong customer impact.
• Team Support & Guidance
Provide direction and prioritization for to ensure focus on high-impact initiatives.


Comments/Special Instructions
Hybrid
Duration: Temporary / Fractional role (approx. 4–6 months, flexible engagement model)

 

 

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