Digital Analytics Engineer

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

Provide digital analytics implementation, reporting, and support for Equifax's D2C web and mobile app properties, primarily focusing on app. You'll drive data-driven decisions by building a robust data collection infrastructure and performing in-depth analysis to optimize digital strategies for growth and performance.

What you'll do

• Lead Digital Analytics Tracking: Design, develop, and implement advanced analytics tracking solutions (tags, pixels, events) for web and mobile apps. Manage deployments efficiently using Google Tag Manager (GTM).
• Ensure Data Integrity & Governance: Establish and maintain robust data layers, proactively troubleshoot implementation issues, and partner with IT on technical deployments to guarantee high-quality and compliant data.
• Optimize Marketing Measurement & Strategy: Analyze cross-platform campaign and user behavior data to inform marketing measurement, attribution, and optimization. Design and automate impactful reports and dashboards in GA4 and Looker Studio, providing data-driven recommendations to refine digital strategy and maximize ROI.
• Drive Digital Experimentation: Design, implement, and analyze A/B tests across web and app to optimize conversions, engagement, and overall marketing effectiveness.
• Enhance Customer Journeys: Map and analyze the end-to-end customer journey, identifying key opportunities to improve user experience and drive business growth.
• Stay Ahead of Industry Trends: Continuously monitor emerging digital analytics technologies and best practices, integrating new methodologies to enhance our capabilities.

What experience you need

• Bachelor's degree in Computer Science, Data Science, Marketing, Statistics, or equivalent work experience.
• 5-7 years of hands-on experience in digital analytics, reporting, and implementation, focusing on mobile applications and D2C app-first brands.
• Strong JavaScript proficiency is a must, including front-end development concepts, and writing clean, functional code for analytics.
• Must have proficiency with Google Analytics 4 (GA4) and Firebase for mobile app analytics.
• Strong understanding of digital marketing channels (SEO, SEM, display, app installs, social media, email marketing) and their respective KPIs.
• Exceptional analytical, technical problem-solving, and debugging skills with the ability to synthesize large datasets into actionable insights.
• Experience with A/B testing tools specific to both web and mobile apps (e.g., Optimizely, Google Optimize, Firebase A/B Testing).

What could set you apart

• Familiarity with data privacy regulations (e.g., GDPR, CCPA, COPPA) as they relate to digital and mobile data collection and consent management.
• Experience with mobile attribution platforms (e.g., Adjust, AppsFlyer, Singular, Branch).
• Strong communication skills with the ability to present complex technical and analytical findings to non-technical stakeholders.
• At least 3 years of experience in a marketing analytics support role.
• Proficiency in BigQuery.

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Primary Location:
USA-Atlanta-One-Atlantic-Center

Function:
Function - Data and Analytics

Schedule:
Full time