Overview
Skills
Job Details
Analytics Specialist Exp. in Looker Studio, Google Analytics 4 (GA4) & Google Tag Manager (GTM)
Remote
12+ Months
Position Overview:
We are in the market for an Analytics Specialist who possesses a sharp eye for detail and a proficiency in data analysis to enhance our team's capabilities. This position is crucial for the creation of interactive, user-friendly dashboards, the execution of sophisticated analytics and tag management systems, and the generation of insights that inform strategic decision-making to elevate our business outcomes. Proficiency in Looker Studio, Google Analytics 4 (GA4), and Google Tag Manager (GTM) is essential, complemented by a robust ability to work collaboratively both with team members within the company and with external service providers.
Dashboard Creation:
- Design, update, and manage interactive dashboards utilizing Looker Studio, presenting essential metrics and insights effectively.
- Engage with various departmental teams to interpret their data requirements, crafting dashboards and analytical tools that drive valuable actions.
- Ensure the scalability, maintenance, and adherence to data visualization standards within all dashboards.
- Formulate approaches to integrate legacy data into newly developed reporting systems, respecting all company data handling policies.
Analytics and Tagging System Development:
- Work closely with an appointed vendor to deploy and uphold a comprehensive analytics and tagging platform utilizing GA4 and GTM tools.
- Interface with in-house teams to guarantee that tagging and analytics deployments reflect the company's strategic aims and meet technical specifications.
- Facilitate seamless incorporation of new analytics systems in partnership with company stakeholders and the IT department.
Data Reporting and Interpretation:
- Handle routine and special request reports related to business performance metrics.
- Interpret data analytics to offer strategic recommendations for site optimization and user experience enhancements.
- Regularly refine reporting methods and instruments to upgrade precision and process efficiency.
- Stay abreast of industry trends in analytics and updates to platforms including GA4, GTM, and Looker Studio.
Qualifications and Proficiencies:
- Demonstrable expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.
- In-depth knowledge of data tracking, report generation, and data visualization principles.
- Expertise in the setup and resolution of tagging issues through GTM.
- Proficient in project management, capable of juggling numerous tasks and adhering to tight timelines.
- Strong interpersonal skills to liaise effectively with both technical and non-technical colleagues, as well as external partners.
- Keen problem-solving ability and meticulous attention to detail.
- Experience with additional data analysis tools or platforms (e.g., SQL, BigQuery) will be considered advantageous.