Content Strategy Manager

RESPONSIBILITIES:
A client with Kforce is seeking a Content Strategy Manager to join their team in Mountain View, CA.

Duties:
* Lead by developing and implementing a content marketing strategy that supports the teams branding, product positioning, and lead generation objectives, specifically for the Services Org (Money and Workforce solutions); This includes creating content strategy for Payments, Capital, Workforce, and Bill Pay attach services and products, which are offerings available through QuickBooks
* Managing a content agency and creators to produce high-quality, engaging, and informative blog content and other materials that help small and mid-market customers succeed in running their business
* Optimizing content for search engines and LLM's to increase traffic, collaborating with stakeholders to align content with campaigns, product updates and seasonal moments, upkeep content hygiene and analyzing content performance metrics to optimize and improve content marketing programs
* Develop the content strategy and manage related workstreams, including reporting results to relevant audiences
* Develop and execute a content marketing strategy and program that aligns with business objectives and priority audiences (small and mid-market customers) for the Money Services Org, focusing on Payments, Capital, Workforce, and Bill Pay attach services
* Identify content gaps and opportunities, conduct competitor analysis, and create an editorial calendar that supports the content plan

Key Performance Indicators (KPI's):
* Improve organic search visibility and rankings
* Increase website traffic from organic, AI search and paid channels
* Generate leads from content sources
* Increase interactions per visitor and blog engagement

REQUIREMENTS:
* Bachelor's degree in Marketing, Communications, Journalism or related field
* 5+ years of experience in a content marketing or editorial role for a B2B and digital company, with specific experience in financial services or technology
* Exceptional communication and collaboration skills, with the ability to work cross-functionally
* Strong analytical and problem-solving skills, with the ability to interpret data and provide data-driven insights
* Professional writing and ability to craft content for small and mid-market audiences
* Ability to work in a fast paced environment and think on your feet
* Hands-on experience managing various content projects related to product go-to-market, audience, and search (SEO,GEO/LLM) improvements, and stakeholder management.
* Experience working in B2B environments
* Strong partnership skills to work with different teams and creative, analytical, and strategic mindsets when it comes to content off-platform like social, influencers, and video.
* Able to create a hypothesis, uncover web and content insights, and provide recommendations to optimize
* Comfortable working with multiple platforms and stakeholders, with a comfortable knowledge level of technical SEO
* Experience managing a content calendar, schedule, briefing agency topics, reviewing and editing for SEO and content accuracy, as well as reviewing, editing, briefing, and revising content drafts
* Foundational knowledge of on-page and off-page SEO
* Exceptional professional writing and interpersonal communications skills
* Strong ability to take strategic direction, research necessary tactics, and create a working process of execution
* Ability to self-start, organize, and manage multiple concurrent initiatives
* Practical problem-solving skills with experience in communication, email writing, software, and time management
* Report on progress and metrics on a regular basis
* Ensure quality work is delivered on-time for all campaigns

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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