Senior Business Development Specialist

Senior Business Development Specialist

Remote

Fulltime

Purpose of Position:

Responsible for executing strategic outreach initiatives across global regions to identify, engage, and qualify enterprise-level prospects. This role is essential in developing new business by generating high-quality leads, arranging meetings with key decision-makers, and contributing to pipeline growth. The ideal candidate will possess extensive experience in account research, outbound prospecting, and content-driven engagement using tools such as ZoomInfo, Salesloft, LinkedIn, and email.

Travel

Based on Need

KRAs

Design and implement geo-targeted outreach campaigns to engage enterprise prospects across regions.

Conduct thorough account research to understand client needs, industry trends, and decision-making structures.

Generate 60 75 qualified meetings annually with senior stakeholders.

Achieve a minimum 25% conversion rate from lead to opportunity.

Develop new business by identifying and nurturing high-potential accounts.

Obtain accurate contact data using tools like ZoomInfo and LinkedIn Sales Navigator.

Execute outbound calling and email campaigns using Salesloft and other automation platforms.

Collaborate with external vendors to support lead generation initiatives and ensure quality delivery.

Create messaging and outreach content tailored to industry verticals and buyer personas.

Use LinkedIn and email as primary channels for prospect engagement and relationship building.

KPIs

Schedule between 60 to 75 qualified meetings annually on an individual basis.

Maintain a lead-to-opportunity conversion rate of 25% or higher.

Ensure over 95% accuracy in CRM data and lead documentation.

Achieve an engagement rate above 20% across email and LinkedIn outreach campaigns.

Maintain a satisfactory vendor performance score.

Create and deploy new outreach content assets as needed.

Contribute to quarterly pipeline growth through the generation of qualified leads.

Interactions

Skills / Competencies

Functional Skills

Sales

Business Development

Lead Generation

Behavioral Skills

Effective collaboration

Excellent outreach abilities

Technical Skills

CRM (Salesforce preferred)

Outreach tools (Salesloft, LinkedIn Sales Navigator)

Lead generation tools (Zoominfo, LinkedIn Sales Navigator)

Qualifications

Possession of a Bachelor s degree in Business, Marketing, or a related discipline (MBA is preferred).

10 15 years of experience in B2B lead generation, with substantial emphasis on enterprise outreach.

Demonstrated success in generating qualified leads and scheduling meetings across global regions.

Proficiency with ZoomInfo, Salesloft, LinkedIn Sales Navigator, and CRM platforms such as Salesforce.

Advanced skills in account research, cold calling, and executing outbound campaigns.

Exceptional written and verbal communication abilities, with a talent for crafting persuasive messages.

Proven experience in managing external vendors and aligning them with internal lead generation objectives.

Capability to operate both independently and collaboratively within a dynamic, goal-oriented environment.

Knowledge of vertical-based outreach strategies and industry segmentation.

Strong analytical skills and meticulous attention to detail in campaign tracking and reporting.