Overview
On Site
Depends on Experience
Full Time
Skills
Google Analytics
Marketing
Digital Marketing
Google
GTM
Tag Management
GA4
SEO
Search engine
marketing strategy
Job Details
Job Title: Digital Marketing Consultant
Location: Foster City, CA Day 1 onsite
Full time hire
Job Description for Senior Technical Lead (Onsite) Digital Marketing Program (GMP, GA, GTM and SEO role )
Primary (Must have skills)*
- GMP Roles and Responsibilities:
- Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking, data analysis, strong communication.
- Excellent in Analysing performance data and optimized campaigns for better performance.
- Analytics strategy
- Analytics dashboarding skills
- Apart from GA4 and GTM, Tools like hotjar, SiteInprove etc
- Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI.
- Experience in Monitoring competitors activity to identify any new strategies that may affect business goals.
- Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement.
- Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic.
- Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions.
- SEO roles and responsibilities:
- Conducting market research to better comprehend prevailing consumer behaviours.
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
- Affiliated marketing.
- Experience in SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue.
- Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion.
- Planned and performed keyword research, in SEO.
- Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product.
- Created a holistic paid acquisition strategy which improves ROI.
- Collect A/B testing data to improve campaign performance, leading to avg improvement (campaign start to campaign end)
- Email marketing strategy for product based on user engagement to increase the revenue.
- Conducting market research to better comprehend prevailing consumer behaviours.
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
- Managed Social media campaigns and reviewed all website content to optimize it.
- Qualifications:
- 8-10 years' experience working in a marketing or related role.
- Experience managing marketing email campaigns.
- Experience with Marketo or similar marketing automation system.
- Familiarity with Salesforce or any other similar CRM.
- Demonstrated experience working in an analytics/data-driven roles.