Marketing Manager II (Remote)

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager II to join their team. This is a remote position.

Responsibilities:
* Work closely with product marketing, go-to-market teams, analytics, and finance; Critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies
* Craft and implement advanced lifecycle strategies, across various channels like email, SMS, push notifications, in-product, and landing pages, using segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
* Apply data-driven insights and predictive models to enhance customer experiences and maximize customer retention
* Drive attach, upgrade, retention and trial conversion strategies, including platform adoption, annual pricing discounts, optimization of upgrade and downgrade flows, and enhancement of trial conversion tactics
* Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages
* Build detailed program schedules - from project kick off, campaign development, Q/A, legal review, to deployment and results tracking; All while managing stakeholder expectations and communicating out project timelines
* Work cross-functionally with product marketing, engineering, data and marketing operations, analytics, creative, and legal teams to spearhead initiatives, without direct reports, in order to optimize the omni-channel end-to-end customer experience
* Drive growth marketing, lifecycle marketing, and personalization initiatives leveraging advanced analytics and AI including ML, genAI, recommendation systems, etc.) and marketing and sales technologies for SaaS products

REQUIREMENTS:
* Bachelor's degree in Business, Marketing or related field highly preferred
* Breadth of knowledge across all areas of CRM marketing channels (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one
* Strong prioritization, organization, collaboration, and communication skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast-moving environment

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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