Overview
Skills
Job Details
Requisition Title - Senior Marketing Technology Specialist
Description
Ideal candidate: Must have experience working within the marketing tools required for this role, including ON24, Pardot, and DAM platforms, and Salesforce. Ideally working with larger team - supporting bigger marketing teams. Strong understanding of marketing systems and implementation and integration projects. Understanding of structured processes. Own Webcast platform, a plus. Optimizing Tech stack, they will be a technical liaison. In addition to some CRM/MAT experience, we are looking for someone with more marketing tech platform experience and hands on admin in those platforms.
Not looking for: marketing automation or email marketing experience only. If someone just has experience building campaigns and email campaigns in CRM, that is not what we are looking for. That is not the core of this role.
Soft skills: Eagerness, go-getter, collaborative. Good communicator. Communication with Stakeholders. Wants to make a difference and have an impact. Open because of a backfill. They need an extra resource to help the team.
The Senior Marketing Technology Specialist has expertise in the digital intersection of marketing and technology. This includes the development, implementation, and management of marketing technology solutions and capabilities in support of marketing initiatives across digital and offline touchpoints. Working with our marketing partners, this person will support the execution of the MarTech roadmap and work with our delivery partners and vendors to enable, utilize, and expand our MarTech capabilities.
As marketing solutions and capabilities continue to evolve, the Senior Marketing Technology Specialist will keep current, help our marketing team remain educated, and ensure maximum adoption of the capabilities enabled. This person will support the MarTech Manager in working with our marketing team to ensure the appropriate capabilities exist and the appropriate performance indicators are defined and managed to remain on target with continuously improving marketing's effectiveness.
Education And Training:
- BA/BS in marketing, business administration, or another related field
- 4+ years experience working in a marketing role, focused on technology and process management
- 4+ years of experience managing technology platforms, integrations, migrations, projects, documentation and roll out
- Working knowledge of some of the following: digital asset management tools, content experience platforms, Social Media platforms (Hootsuite, Everyone Social), analytics tools, webcast platform tools, content management platforms, Account Based Marketing Platform (6sense), chat bot applications (qualified), project management applications (Smartsheet), marketing automation systems, and other marketing technology/solutions.
- Previous professional experience with HTML, CSS, JavaScript nice to have
- Strong project management experience in SCRUM/AGILE methodologies preferred; you can clearly define your project goals, identify the stakeholders, timeline, phases and documentation that you need and push a project forward
- Excellent written and verbal communication skills
- Strong organizational skills and the ability to effectively manage multiple projects at one time