Salesforce Marketing Cloud Engineer

Title: Salesforce Marketing Cloud Engineer

Location: Remote

Required Experience, Education and Skills

• Strong Proficiency with 5+ years of experience in at least 2 or more of the following marketing automation areas:

Salesforce Marketing Cloud Engagement (SFMC/MCE) / Exact Target Marketing Cloud

Salesforce Data Cloud for Marketing

Salesforce Marketing Cloud Personalization (MCP) / Interaction Studio

Salesforce Marketing Cloud Intelligence (MCI) / Datorama

• Experienced in integrating Salesforce Marketing Cloud with other applications such as AWS, Snowflake, AEM and Pega.
• Experienced with data configuration, manipulations, and advanced segmentation, as well as reporting and analytics.
• Experienced as a full-stack engineer for Marketing Cloud creating personalized, dynamic messages, landing pages, and Marketing Cloud scripting languages.
• Proficient in Marketing cloud connectors, data extensions, integration with external systems (API), and knowledge of DMP and data integration.
• Advanced proficiency in SQL for data extraction, transformation, and analysis
• Strong understanding of object-oriented programming
• 5+ years' experience & proficiency in CSS, XML, JSON, YAML, SOAP, REST.
• Certification in one or more of the following:

Certified Salesforce Marketing Cloud Developer

Certified Marketing Cloud Consultant

• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
• Should be able to conduct peer reviews and advise recommendations or issues and work well with team.
• Ability to communicate technical concepts effectively to non-technical stakeholders.

Experience in writing technical approach and design documentation.

• Perform independent code reviews and write unit/integration test cases to achieve 85% test coverage
• Ability to effectively debug and resolve issues and/or defects which may be reported as a result of faults in the production system
• Assist in writing technical approach and design documentation as required

Specific for Marketing Cloud Engagement (for candidates that have experience with MCE)

• Experience with AMPscript, SQL, and HTML for Marketing Cloud development.
• Hands-on experience with Marketing Cloud Email Studio, Automation Studio, and Journey Builder.
• Understanding of data management and segmentation within Marketing Cloud.
• Experience with Marketing Cloud APIs and integration with external systems.
• Knowledge of best practices for email deliverability and compliance within Marketing Cloud.
• Familiarity with Marketing Cloud reporting for campaign performance evaluation.
• Experience with Marketing Cloud scripting languages such as SSJS (Server-Side JavaScript) for advanced customization and automation.
• Familiarity with Salesforce CRM integration with Marketing Cloud for seamless data synchronization and customer journey orchestration.

Specific for Data Cloud (for candidates that have experience with Data Cloud)

• with data modeling, segmentation, and audience targeting within Salesforce Data Cloud.
• with data integration processes and tools for ingesting and syncing data into Salesforce Data Cloud.
• in SQL for data manipulation and querying within Salesforce Data Cloud.
• of Salesforce Marketing Cloud and its integration with Salesforce Data Cloud for personalized marketing campaigns.
• understanding of data management principles and best practices.

Specific for Marketing Cloud Personalization (for candidates that have experience with MCP)

• Strong technical experience in building Personalization Experiences with Interaction Studio
• Knowledge of Einstein Recipes for Product Recommendations & User Affinity Segmentation
• Strong experience with Front end web development languages and libraries (HTML, CSS, JavaScript)
• Knowledge of Marketing Cloud Development languages (AMPScript, SQL, HTML)
• Knowledge of Marketing Cloud Email & Journey Development (Email Studio, Automation Studio, Journey Builder)
• Build integrations between Salesforce and external applications using REST, SOAP APIs, oAuth and Single Sign-On.

What would make us excited about you?

• Bachelor's or Master s degree in computer science, information technology, or a related field.
• Actively shapes our company culture (e.g., supporting employee resource groups, mentoring employees, volunteering, joining cross-functional projects)
• Champions our cultural norms (e.g., willing to have cameras when it matters helping onboard new team members, building relationships, etc.)
• Demonstrates a company ownership mindset, thinking beyond boundaries of their own area
• Travels as needed for role, including divisional / team meetings and other in-person meetings
• Fulfills business needs, which may include investing extra time, helping other teams, etc.