Overview
Remote
$40 - $50
Accepts corp to corp applications
Contract - W2
Contract - 12 Month(s)
No Travel Required
Skills
Adobe
Adobe Marketing Cloud
Data Governance
Database Administration
Marketing Automation
Microsoft Dynamics
Migration
Process Flow
Project Planning
Data Deduplication
Privacy
Sales
Business-to-business
Customization
HTML
Marketing
Job Details
Job Description:
5+ years of experience in Adobe Platform with proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect) with Adobe Experience Cloud ecosystem and how Marketo fits in.
Knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
To set up and optimize nurture campaigns, lead scoring, and segmentation.
Integrating Marketo with CRM systems (in our case, Microsoft Dynamics) with data governance, deduplication, and database management of Marketo Landing Page and Email Template customization (HTML/CSS)
To map business goals to marketing automation strategy.
Designing lead lifecycle models and revenue funnels in engagement programs, ABM (Account-Based Marketing), and personalization of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
Implementation methodology (e.g., phased rollout vs. full migration) to provide a project plan, milestones, and timelines
Communication skills for working with marketing, sales, and IT stakeholders
To train internal teams on Marketo best practices deliverables (campaign setup guides, process flows, playbooks)
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