Martech TPM/Architect

  • New York, NY
  • Posted 6 hours ago | Updated 6 hours ago

Overview

On Site
Depends on Experience
Contract - Independent
Contract - W2
Contract - 12 Month(s)

Skills

Martech Architect
PDM
campaign management
ESP Platform
AI/ML

Job Details

Martech Architect/Product Manager

Location: NYC, NY /Remote is Fine (Locals Preferred for Onsite work)

Duration: Long Term

Responsibilities

- Digital Marketing/Martech PdM with Campaign Management/ESP platform selection, architecture and implementation.

- Provide Strategic guidance to clients in defining and building enterprise-wide modern Campaign Management technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management etc.

- Leverage industry experience, learnings and best practices to inform the strategy.

Partner with client stakeholders, to ensure dependent strategies to enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact

- Design data-driven journey orchestration strategies and campaigns

- Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise

- Be a platform expert in at least 2+ ESP technology platform stacks

Previous experience in running a RFP for selecting the Campaign Management platform

Have in depth understanding of the integrations needed to implement the Campaign Management platform for a d2c organization

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