Product Marketing Manager IV

Description: Overview
We are seeking an experienced and passionate product marketing leader to develop and execute testing plans for new outbound campaigns targeting policy audiences. The ideal candidate thrives in dynamic, fast-paced environments and has a proven ability to lead complex, cross-functional initiatives involving multiple stakeholders. You are a strategic thinker who can independently drive projects, influence teams across the organization, and collaborate seamlessly with partners in Marketing, Product, Insights, Data Science, Policy, Communications, and beyond.
This role is responsible for bringing key proof points to life in persuasive outbound initiatives that align with broader company narratives. While not a technical position, success requires a strong understanding of how our products are built and the ability to dive deep into technical features to educate yourself and others. You are data-driven, with strong quantitative reasoning skills and the ability to synthesize qualitative feedback into clear, actionable insights that build consensus and drive results.

Key Responsibilities
Develop and implement testing plans for outbound campaigns focused on policy audiences
Lead and influence cross-functional teams to deliver high-impact marketing initiatives
Collaborate with internal partners across Marketing, Product, Insights, Data Science, Policy, and Communications
Translate complex product features into compelling proof points that support company narratives
Leverage data and insights to inform positioning, strategy, and decision-making
Synthesize quantitative and qualitative feedback to build consensus and drive alignment
Navigate ambiguity and drive projects forward independently in a fast-paced environment

Key Qualifications
7+ years of experience in product marketing, preferably within large, technical organizations
Demonstrated success leveraging insights and data to drive positioning and product marketing strategy
Extensive experience partnering with and influencing Product Management, Partnerships, Communications, Policy, and executive stakeholders
Proven ability to manage highly complex, cross-company initiatives and interact with senior leaders and virtual teams
Strong project management skills and ability to thrive in dynamic, fast-paced, and ambiguous environments
Exceptional collaboration and communication skills across diverse teams
Experience in public affairs marketing is a plus

What We re Looking For
Strategic, data-driven marketer with a passion for impactful storytelling
Independent self-starter who excels at building consensus and driving results
Collaborative leader who thrives in cross-functional partnerships
Comfortable diving into technical product details to inform marketing strategy
Adaptable and resilient in the face of ambiguity and change

Russell Tobin offers eligible employee s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.