Digital Marketing Analytics Specialist (Data focused)

  • Wilmington, DE
  • Posted 4 hours ago | Updated 4 hours ago

Overview

Remote
Hybrid
Up to $105,000
Full Time

Skills

Digital Marketing
SEO
Data

Job Details

firstPRO inc. is looking for a Digital Marketing Data Strategist for our client in Wilmington, DE.

This is a full time direct hire opportunity.

Key Responsibilities:

  • Analyze marketing and sales data from platforms like Salesforce, HubSpot, and Google Ads to identify trends, inefficiencies, and optimization opportunities.
  • Develop and maintain marketing performance reports and dashboards to track key metrics across all marketing channels, clearly demonstrating KPIs like lead source, volume, and quality; marketing s influence on the sales pipeline; and ROI.
  • Ensure data integrity and identify gaps in data collection, implementing best practices for accurate and complete reporting.
  • Explore opportunities to implement AI-powered analytics and automation to enhance reporting, segmentation, campaign performance, and predictive analysis.
  • Create clear, compelling data narratives that drive strategic decision-making and present insights to channel managers, marketing managers, and leadership.
  • Monitor competitor marketing strategies, spending patterns, and channel performance to provide insights that inform our marketing strategy and investment decisions.
  • Collaborate with global marketing, data, and finance teams to ensure accurate revenue tracking, attribution, and alignment on reporting metrics.

Qualifications:

  • 5+ years of experience in marketing analytics, preferably with a focus on digital marketing.
  • Strong proficiency in Excel, Salesforce (reports, dashboards, campaign tracking) and experience working with other marketing data sources like HubSpot, Google Ads, event attendance tracking, and other digital ad networks.
  • Interest in exploring and applying AI-driven analytics, automation, and machine learning to improve marketing insights.
  • Proficiency in business intelligence or data visualization tools (Power BI or similar) is a plus.
  • Strong analytical mindset with the ability to translate complex data into actionable insights.
  • Excellent communication and storytelling skills, with the ability to present findings to senior leadership.
  • Experience working in a B2B marketing environment preferred.
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